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OnePlus to merge with Oppo in a move that comes as little surprise

OnePlus to merge with Oppo as it seeks to rationalize its operations. (Image: OnePlus)
OnePlus to merge with Oppo as it seeks to rationalize its operations. (Image: OnePlus)
OnePlus has announced that it is merging its operations with Oppo. The two companies are owned by the same parent company and had already merged their R&D teams five months ago.
Sanjiv Sathiah,

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OnePlus has been a darling of the Android enthusiast community for many years by offering ‘flagship killer’ devices at prices that undercut premium competitors like Samsung. However, that image has worn off somewhat in the past couple of years as the company’s flagship products have become less sharply priced. Fans had also noticed an increasingly uncomfortable partnership with Oppo that has seen OnePlus-branded smartphones released in China with Oppo’s ColorOS.

Now, after initially merging their Research and Development teams five months ago, OnePlus CEO Pete Chau has issued a blog post titled ‘A New Journey for OnePlus’ which he says is ‘at a turning point’. According to Chau, OnePlus has decided to ‘further integrate our organization with Oppo’. At the same time, Chau promises that OnePlus ‘brand will continue to operate independently’ but it is clear that while the companies might release uniquely designed and separately branded products, this is a merger for all intents and purposes.

Both OnePlus and Oppo are owned by BBK Electronics, a Chinese tech giant which also owns Realme, Vivo and iQOO. As OnePlus and Oppo both compete in effectively the same markets and are owned by the same parent company, it made little sense for them to double up on resources. Although it makes good economic sense, it does seem that OnePlus will inevitably lose a large chunk of its identity in the process even if its brand name is to live on. Chau believes the merger will result in better products, but only time will tell if this is indeed the case.

Buy an unlocked OnePlus 9 Pro from Amazon.

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Sanjiv Sathiah
Sanjiv Sathiah - Senior Tech Writer - 1284 articles published on Notebookcheck since 2017
I have been writing about consumer technology over the past ten years, previously with the former MacNN and Electronista, and now Notebookcheck since 2017. My first computer was an Apple ][c and this sparked a passion for Apple, but also technology in general. In the past decade, I’ve become increasingly platform agnostic and love to get my hands on and explore as much technology as I can get my hand on. Whether it is Windows, Mac, iOS, Android, Linux, Nintendo, Xbox, or PlayStation, each has plenty to offer and has given me great joy exploring them all. I was drawn to writing about tech because I love learning about the latest devices and also sharing whatever insights my experience can bring to the site and its readership.
contact me via: @t3mporarybl1p
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 06 > OnePlus to merge with Oppo in a move that comes as little surprise
Sanjiv Sathiah, 2021-06-16 (Update: 2021-06-16)