Nvidia looking to solve limited GPU availability issues via “Verified Priority Access” program

The initial launch of a new GPU generation is often plagued with reduced availability and inflated prices caused by crypto-miners or flippers. While crypto-mining might not be a problem for too long, stock issues will most likely continue to appear each time Nvidia releases flagship gaming GPUs, and the company is now looking to alleviate this situation for the RTX 4000-series with the introduction of a “Verified Priority Access” program.

We know it’s often challenging to purchase a new product close to launch date for a variety of reasons. Today, we’re testing a program we call verified priority access - which will give a limited number of GeForce gamers & creators an opportunity to purchase a GeForce RTX 4090 Founders Edition graphics card.  

Invited users receive a GeForce Experience in-app notification that generates a unique URL - connecting invitees to a Founders Edition partner in select regions. Currently, testing for verified priority access includes: Best Buy (United States), Scan (United Kingdom), NBB (Germany & Netherlands), and LDLC (France, Italy, and Spain).

There are quite a lot of gamers that do not care to install the GeForce Experience app, but adoption could significantly increase with the extra benefit of reserving a card without the hassle of limited stocks. It is still unclear how Nvidia will be able to detect who exactly is a gamer or content creator. Maybe the selection could be based on the number of games and programs associated with a specific account. In any case, this will work like a lottery system and app users need to own a GTX 10 / 16 or RTX 20 / 30 card. Hopefully Nvidia can extend the offer beyond Founders Edition cards and also expand availability for more countries.

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