Nintendo stock rallies after Switch 2 price increase news, as investors rotate AI shares

Despite some investors calling for the Switch 2 price increase, Nintendo stock dropped following the May 8th announcement. Supporters believe that the higher cost will limit console sales. However, more recently, the stock price has climbed for several consecutive days. Bloomberg explains how doubts over the AI boom have benefited the gaming giant.

The Nintendo stock has declined by more than 28% since the start of 2026. It was initially bolstered by the rapid adoption of the handheld after its June 2025 release date. Sales slowed as the memory shortage intensified with growing skepticism about Switch 2 profits.

While still down considerably from its 2025 peak, shares have risen by as much as 11 percent from their May 14th low. Bloomberg’s Alice French quoted a Japanese equity strategist who commented on the recovery. Amir Anvarzadeh said, “This is all part of the rotation out of AI tech and into beaten-up names.”

With “massive gains in AI tech which cannot be sustainable”, some investors have rebuffed the chipmakers benefiting from this surge. Higher-priced options have become less appealing, prompting a return to more affordable proven performers. Other Japanese gaming companies like Capcom, Bandai Namco, and Konami have seen similar renewed interest.

Nintendo's murky financial picture

Whether the Nintendo stock can sustain this newfound momentum is debatable. AI data center demand has driven up storage and memory prices, a major factor in the Switch 2 price increase. Unfortunately, the components may not become more affordable in the near term. President Shuntaro Furukawa hinted that further increases to protect profits were possible.

Supporters also want to see more console-selling Switch 2 games debut. Pokémon Pokopia and Tomodachi Life: Living the Dream were highlights of the company’s latest fiscal report. Yet, the outlook for the critical holiday season looks more uncertain. A rumored The Legend of Zelda: Ocarina of Time remake may convince more buyers to upgrade to the handheld.