Microsoft Gaming CEO Phil Spencer claims the next Xbox console will be a first-party system. That would contrast the ROG Xbox Ally handhelds built by Asus. However, the scenario may be more complex than Spencer described. YouTuber Austin Evans believes other manufacturers will release their own versions of the console.
The content creator’s latest video discusses whether the Xbox is, in fact, dead. Evans sees the brand surviving, but future consoles may bear little resemblance to existing machines. The company would create a flagship system and encourage OEMs to construct systems based on it.
Evans expects the AMD Magnus chipset to be versatile enough to support a range of configurations. Buyers could see different tiers of Xbox consoles, like with the Series X and S. However, with multiple vendors involved, the devices may have distinct appearances and feature sets.
As with the ROG Xbox Ally and ROG Xbox Ally X, the new Xbox consoles would target different budgets. Nevertheless, the YouTuber believes most options will be significantly more expensive than the Series X. The hybrid PC/consoles would instead compete in the prebuilt desktop market. Microsoft may struggle to subsidize hardware costs, while partners prioritize profits.
More console choices may have drawbacks
This approach may remind gamers of the pricey 3DO console, which involved manufacturers like Panasonic and Sanyo. Still, as mini PCs, the Valve Steam Machine may be a closer comparison. Both welcomed third-party partners to develop customized versions of the hardware. Critics would point out that both products also suffered from quality-control issues. Ultimately, neither met sales expectations.
If Evans is correct, Microsoft is developing Xbox-branded hardware to serve as a reference. At the same time, consumers would have a choice of gaming systems made by various manufacturers. Hopefully, the competition will keep prices from being as premium as some fans fear.






















