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Microsoft is all set to convert the logos on next-gen Surface devices into cameras

A new render for the "Microsoft Logo Camera". (Source: LetsGoDigital)
A new render for the "Microsoft Logo Camera". (Source: LetsGoDigital)
Microsoft has patented a new and particularly futuristic take on its logo: one that integrates camera sensors. This concept, which might come as part of the OEM's hardware one day, uses emerging under-display technology to put a tiny lens behind each square of the iconic Windows-evoking symbol. The new leak hints that it might appear on either the front or rear of next-gen devices.
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The under-display camera (UDC) is likely to become a major trend in the future, as it becomes increasingly capable of delivering the near-100% edge-to-edge uninterrupted displays of OEM dreams. Now, it seems Microsoft is one of the companies with such aspirations: in fact, it intends to combine the new technology with its very own logo in the future.

The Redmond giant has received approval from the US Patents and Trademarks Office (USPTO) for something it pretty transparently calls its "Logo Camera". It is ostensibly meant to be deployed under pixels that will even match the iconic IP's shape and colors - as in, the four squares in the classic red/green/blue/yellow sequence. 

This image might be brought up on a device's display whenever the cameras are activated, thus also handily generating just that little bit more brand-awareness every time the user needs something like Windows Hello. Accordingly, each lens in the array is also fitted with a filter to correct for the part of the Microsoft logo under which it finds itself.

Furthermore, this potential new feature might also find a home on the rear panel or lid of a future Surface-line device. All in all, Microsoft may soon tout this new concept as a more streamlined (and, possibly, more fun) way to sign in, stream or chat on devices of the future. Hopefully, that is where it ends, and not where hiding cameras everywhere and anywhere begins.

On the other hand, it may be quite some time before the company can put its new idea into practice. For one thing, a Microsoft camera/logo hybrid only works with quad UDC sensors, whereas the new standard has only gotten to the level of a singular selfie camera at present.

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The blog LetsGoDigital prepares some Microsoft Logo Camera renders. (Source: LetsGoDigital)
The blog LetsGoDigital prepares some Microsoft Logo Camera renders. (Source: LetsGoDigital)
An outline of how Microsoft's new active logo might work. (Source: USPTO, LetsGoDigital)
An outline of how Microsoft's new active logo might work. (Source: USPTO, LetsGoDigital)

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Deirdre O'Donnell
Deirdre O'Donnell - Senior Tech Writer - 4541 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.
contact me via: LinkedIn
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 06 > Microsoft is all set to convert the logos on next-gen Surface devices into cameras
Deirdre O'Donnell, 2021-06- 7 (Update: 2021-06- 7)