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Microsoft Surface ranked best overall tablet by J.D. Power

The Microsoft Surface is 2017's king of customer satisfaction. (Source: Microsoft)
The Microsoft Surface is 2017's king of customer satisfaction. (Source: Microsoft)
For the first time since its inception, the top spot in J.D. Power's annual Tablet Satisfaction Study has gone to the Microsoft Surface line of devices which narrowly edged out its Apple and Samsung competitors.

Microsoft has yet another bragging point in regard to its tablet lineup: highest in overall satisfaction. A recent study by J.D. Power has taken a look at various aspects of today's top offerings and determined that, according to users, there's no better slate than the Surface.

The 2017 U.S. Tablet Satisfaction Study looks at five factors, which it has ranked in order of importance: performance; ease of operation; features; styling and design; and cost. These factors are subdivided into additional categories and cover a variety of current tablets. The study draws its results from the responses provided by a group of 2,238 tablet owners; it has found that Microsoft Surface devices score really high in the features as well as styling and design categories, allowing them to take the overall top spot even though other tablets scored better in other factors.

According to J.D. Power, Microsoft Surface owners use accessories—such as mice, keyboards, and styli—at a rate higher than the average for owners of competing tablets. The study points out that Surface devices come with a variety of input/output connections; they also include ample storage capacity. For these reasons, Microsoft has been awarded the highest rating in the "features" category.

Surface devices perform even better in the "styling and design" category. They sweep first place across the board, emerging unmatched in size, material/build quality, attractiveness of design, and even the location of the physical buttons.

In addition to the rankings mentioned above, the study reveals that younger customers find Surface tablets more attractive than competing devices such as Apple iPads or Samsung Galaxy tablets. Also, customers who purchase Microsoft's tablets are more likely to be "early adopters of technology," and according to J.D Power early adopters usually are more satisfied with their purchases, giving Microsoft an edge over its competitors.

The full report by J.D. Power includes additional detail on the study—it can be read here, or by clicking on the press release link below.


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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2017 04 > Microsoft Surface ranked best overall tablet by J.D. Power
John Garcia, 2017-04- 6 (Update: 2017-04- 6)