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Meet Reno, OPPO's newest product line

A new promotional poster for the OPPO Reno line. (Source: Weibo)
A new promotional poster for the OPPO Reno line. (Source: Weibo)
OPPO has recently unveiled a new name for some of its devices in the future on Weibo. It is apparently to be called Reno. This is not the only recent reveal for the Chinese OEM: it also has a new logo and set of 2019 flagship specs.

OPPO recently took to Weibo to announce a completely new product line: Reno. This fresh marketing term will apparently be applied to at least one future device from the OEM. Its launch is said to take place some time next month. Other recent reports have indicated that the first OPPO Reno may also have a new OEM logo to show off on its hardware.

This reworked identifier drops the (admittedly slightly odd) stylized letter Ps in the middle of the word 'OPPO' for others in a more regular, rounded font. So far, it has reportedly been rolled out to the company's Chinese website. By the time the Reno comes out, it may become more widespread. This phone has been projected to be OPPO's first device to feature the Qualcomm Snapdragon (SD) 855 SoC and the long-anticipated, state-of-the-art 10X zoom camera module.

That rumor has been fueled by a second Weibo post by the company's CEO, Shen Yiren. It contained a list of flagship specs, which included the SD 855, the 10X zoom as expected, and a 4065mAh battery. However, there is no guarantee that they will actually apply to the Reno. Another recent leak from the Singaporean telecomm certifying authority (IMDA) has detailed an OPPO device with the new marketing name; however, this one was associated with the more mid-tier SD 710 processor. However, interestingly, it also apparently has the 48+5MP camera set-up seen in the Redmi Note 7 (and 7 Pro), as well as the OPPO F11 Pro recently released in India.

Could the OPPO Reno then be seen as an F11 rebrand for other markets? The answer is likely to be no: the Reno detailed in the IMDA leak had a 6.4-inch screen, whereas that in the F11 line is 6.5 inches. In addition, the Reno is also now linked to a range of colors, including a novel shade of Fog Green, that do not apply to the new F-line phones. Therefore, it appears that the Reno may be a range of high-value-for-money mid-tier phones; then again, there is still nothing to say that they may not have the 10X zoom feature at launch.

A screenshot of the OPPO website with the new logo (upper left corner). (Source: GizmoChina)
A screenshot of the OPPO website with the new logo (upper left corner). (Source: GizmoChina)
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Deirdre O Donnell, 2019-03-12 (Update: 2019-03-12)