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Masterstroke! Samsung's Galaxy A-series rebrand is already paying off

The new Galaxy A70. (Source: Samsung)
The new Galaxy A70. (Source: Samsung)
A while ago, Samsung announced that its A series would be replacing the old Galaxy M line in the company's pecking order. That move appears to be paying off in style, as the new devices are selling very well.

Samsung has been aggressively marketing its new Galaxy A phones. The company's A lineup was originally positioned just under the Galaxy S flagships but, over the last month, the South Korean company has taken the series down a notch, in a bid to compete more effectively in the mid-range segment. Apparently, that move is starting to pay off.

Ranjivjit Singh, Vice President of Samsung India, has confirmed that the company has shipped two million Galaxy A phones in the country. Just three models are included in that statistic, too: the A10, A30, and A50. The milestone was also hit in just over forty days, which is impressive. 

"When the rest of the portfolio in the ‘A’ series becomes available," Singh is reported to have said. "We are sure of not only achieving but exceeding our target."

Indeed, those two million sales have accounted for US$500 million in revenue already. The company's target for the lineup is US$4 billion, and it doesn't look like an impossible task anymore, especially considering the fact that more A-series devices are in the works.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 04 > Masterstroke! Samsung's Galaxy A-series rebrand is already paying off
Ricci Rox, 2019-04-18 (Update: 2019-04-18)
Ricci Rox
Ricci Rox - News Editor - @riccirox
I'm a freelance copywriter who lives and dies for tech. Android, ​especially. The smartphone market is one going through an impressive growth spurt, so I crawl the Internet with keen interest in a technological ecosystem that doesn't seem to be slowing down anytime soon.