Update | Leaks that point to new OPPO phone with "Gundam Custom Edition" emerge
Update: With a new press release, OPPO has made its partnership with Gundam official. It will consist of not just one but many phones with the series' branding, in addition to power banks, earphones and other accessories. This new collaboration is being launched to celebrate the upcoming 40th anniversary of the show Mobile Suit Gundam. It also mirrors other campaigns OPPO has mounted, wherein it released devices with official Pokemon and FC Barcelona trademarks.
OPPO has already released what may be one of the most innovative smartphone series of the year. The Reno devices have displays with minimal bezels due to their unique shark-fin pop-up front-facing cameras. However, it seems the OEM is not stopping at this alternative to the notch. A leak have emerged that suggests the company is also preparing a phone with a punch-hole camera for launch.
This form of display in these images is unusual in that it is placed along the midline of the phone, and not in one corner of the display or the other as in the Samsung Galaxy S10 or Honor V20. Therefore, it is not clear if the phone in question, should it in fact exist, will also be called a Reno on its release.
The authenticity of this leak has been lent some weight by the prolific tipster Ice universe on Twitter. The leaker has posted some images of a very similar-looking device that he calls an "OPPO x Gundam" collaboration. It seems that the OEM has partnered with this franchise in order to release an appropriately-themed Custom Edition. At present, this potential phone's specs and release date remain unknown.
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OPPO joins hands with Gundam series
May 15, 2019, Shenzhen - OPPO today officially announced a partnership with Gundam. The collaboration focuses on the release of a special series of OPPO-Gundam smartphone related products including items such as portable power banks, phone cases, earphones, and many other interesting accessories. The partnership aims at reaching out to the entire youth that treats their smartphones as an extended personality.
Popular amongst the young consumers, Gundam’s TV animation series, Mobile Suit Gundam, Mobile Suit Zeta Gundam, and Mobile Suit Gundam ZZ are very well remembered, hence, OPPO is joining hands with Gundam on its 40th anniversary to strengthen its hold among the youth.
OPPO has always collaborated with brands that have created an impact on the millennials. In 2018, OPPO launched an official collaboration with Pokémon which featured the famous “Pikachu” as the ambassador of OPPO’s SuperVOOC technology. Along with this the company launched a Pikachu themed SuperVOOC portable power bank among other accessories.
Among several other interesting partnerships, OPPO struck a three-year partnership with leading soccer team FC Barcelona, launching a special edition phone and accessories. The brand was also featured prominently at the club’s Camp Nou stadium. In addition, both OPPO and FC Barcelona continue their collaboration at football matches, fan activities, TVCs, co-named poster advertising, and peripheral products.