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LG intros ThinQ brand for AI-driven devices

LG ThinQ logo (Source: LG Newsroom)
LG ThinQ logo (Source: LG Newsroom)
Although the ThinQ name has been used by LG for a few products already, all devices and services of the South Korean-based multinational giant that feature artificial intelligence will be placed under this banner starting in 2018.

Artificial intelligence is still no match for natural stupidity, but most brands are jumping in the AI wagon these days, empowering all sorts of devices with machine intelligence capabilities. Smartphones use AI for more and more complex tasks with each new flagship that hits the market, but the behemoths like Samsung and LG have been adding this technology to a wide range of devices and services lately.

LG has just announced the creation of the ThinQ brand that will be used "to identify all of its 2018 home appliances, consumer electronics and services that utilize artificial intelligence." This does not come out of the blue, since LG announced DeepThinQ at CES 2017, then opened the Artificial Intelligence Lab in Seoul in June. This lab already developed the world's first space-learning air conditioner, as well as intelligent robot vacuum cleaners, refrigerators, and washing machines.

According to LG's head of global marketing, "The purpose of the ThinQ brand is to highlight that LG intelligent products are always thinking of you in order to make your life better." The next-gen AI-driven LG ThinQ products will be on display next month, at the company's CES 2018 booth.

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Codrut Nistor, 2017-12-20 (Update: 2017-12-20)