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LG silently intros the X401 smartphone in South Korea

LG X401 Android smartphone with MediaTek MT6750 processor (Source: LG)
LG X401 (Source: LG)
The new LG X401 is a 5.3-inch handset with a MediaTek MT6750 processor and slightly below the average specs of a US$250 Android smartphone. However, we expect it to be just another device aimed at the South Korean market alone.

Although LG has more than a few attractive handsets on the global market right now, the company also continues to release affordable handsets aimed at South Korea. The LG X401 is such a smartphone that came out of the blue with good cameras for a mid-ranger, but quite weak specs when compared to similarly priced handsets from the Chinese brands like Xiaomi or Huawei.

LG chose to focus on the mobile photography capabilities of this handset but avoided to go with a dual camera setup. While the slightly cheaper Xiaomi Mi A1 comes with a dual 12 MP camera setup on the back, the LG X401 only packs a 13 MP image snapper with LED flash. On the other hand, its selfie shooter has a 5 MP sensor and 120-degree wide-angle lens.

This new LG handset is powered by a 1.5 GHz MediaTek MT6750 processor with ARM Mali-T860 graphics, next to just 2 GB RAM and 16 GB internal storage. A microSD slot is also present, obviously. The 5.3-inch curved glass display only offers 1,280 x 720 pixels, while the list of connectivity features includes the usual - 4G LTE, WiFi 802.11 b/g/n, Bluetooth 4.2, NFC, USB 2.0 Type B, GPS.

The LG X401 runs Android 7.0 Nougat out of the box and can be acquired in South Korea via SK Telecom and LG U+. Its price tag reads KR₩289,300 - the equivalent of around US$270. Given the tough competition in the sub-US$300 sector virtually everywhere, we can't imagine the LG X401 becoming popular as long as its price remains unchanged.


LG South Korea (translated)

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Codrut Nistor, 2017-11- 7 (Update: 2017-11- 7)