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Motorola smartphones making a small comeback in the U.S.

Motorola smartphones making a comeback in the U.S. (Source: Strategy Analytics)
Motorola smartphones making a comeback in the U.S. (Source: Strategy Analytics)
The Lenovo-owned telecommunications company has clawed its way back to the list of top 5 largest smartphone manufacturers through outreach and strong sales of the Moto Z2 Play.

Market analysts at Strategy Analytics have released their latest quarterly figures for the United States smartphone market and the results are stagnant. When compared to Q3 2016, shipments for Q3 2017 have fallen by 1.5 percent to a total of 39.5 million smartphones. Apples remains the top manufacturer of choice for Americans with around 12 million units shipped. Even so, this is a YoY drop of 7.7 percent and its market share has subsequently suffered from 32.5 percent to 30.4 percent.

Sitting in fifth place directly behind ZTE is none other than Motorola with 2.1 million smartphones shipped for a 5.2 percent market share in the U.S. market. Shipments grew by nearly 100 percent YoY to put Motorola back in the top 5 spot after two years of absence. The source contributes the success story to Motorola's wider presence in U.S. brick-and-mortar stores and promotional deals with local carriers. The recent Moto Z2 Play is supposedly selling very well, though Strategy Analytics is not providing solid numbers on how many units have been shipped out of the 2.1 million total.

Second and third place still belong to Samsung and LG, respectively, with 9.9 million and 6.8 million smartphones shipped during the past quarter. LG in particular has managed to climb from 9.1 percent in market share to 11.6 percent likely due to the more positive response for its G6 and V30 smartphones compared to last year's lukewarm G5

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(Source: Strategy Analytics)
(Source: Strategy Analytics)

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 11 > Motorola smartphones making a small comeback in the U.S.
Allen Ngo, 2017-11-10 (Update: 2017-11-10)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.