Instagram egg finally reveals its purpose - to raise awareness of mental health issues

In a big reveal on Super Bowl Sunday, the world-famous Instagram egg answered all those that had questioned its reason for being. In a brief video, the poor stressed-out egg sprouts some little animated eyes. Cracks soon start appearing and the once-friendly eyes start wincing in pain as a caption reads “recently I’ve started to crack.” With a pop, the egg falls apart, seemingly down to the well-documented issues that can come with social media.

Fortunately, the indomitable little egg soon pulls itself back together and offers the positive note of “we got this” while sporting a cheerful grin. The clip finishes by highlighting the website for Mental Health America. Apparently, there have been some people disappointed by the egg’s purpose, perhaps hoping for something more eccentric or meaningless. But others have applauded the clip for highlighting the importance of mental health, especially when combined with online activities.

At the time of writing, the original world_record_egg post (there are currently five posts to the account) has over 52 million likes. The latest Super Bowl themed post has almost five million likes. Regardless of whether the Instagram account was originally created with mental health in mind or not, it has helped spread awareness of the topic to millions of social network users.

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