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Instagram egg finally reveals its purpose - to raise awareness of mental health issues

The world_record_egg made an appearance to promote Hulu and Mental Health America. (Source: YouTube)
The world_record_egg made an appearance to promote Hulu and Mental Health America. (Source: YouTube)
The Instagram egg, also known as the world_record_egg, has finally come out of its shell to reveal its purpose to the world. In a clip shown on Super Bowl Sunday and sponsored by the streaming company Hulu, the egg showed it had cracked under the pressure of social media. The video ends by providing a link for Mental Health America.

In a big reveal on Super Bowl Sunday, the world-famous Instagram egg answered all those that had questioned its reason for being. In a brief video, the poor stressed-out egg sprouts some little animated eyes. Cracks soon start appearing and the once-friendly eyes start wincing in pain as a caption reads “recently I’ve started to crack.” With a pop, the egg falls apart, seemingly down to the well-documented issues that can come with social media.

Fortunately, the indomitable little egg soon pulls itself back together and offers the positive note of “we got this” while sporting a cheerful grin. The clip finishes by highlighting the website for Mental Health America. Apparently, there have been some people disappointed by the egg’s purpose, perhaps hoping for something more eccentric or meaningless. But others have applauded the clip for highlighting the importance of mental health, especially when combined with online activities.

At the time of writing, the original world_record_egg post (there are currently five posts to the account) has over 52 million likes. The latest Super Bowl themed post has almost five million likes. Regardless of whether the Instagram account was originally created with mental health in mind or not, it has helped spread awareness of the topic to millions of social network users.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 02 > Instagram egg finally reveals its purpose - to raise awareness of mental health issues
Daniel R Deakin, 2019-02- 4 (Update: 2019-02- 4)