IGTV is Instagram's take on social video
Facebook-owned Instagram is joining the likes of Google's YouTube and Snapchat's Discover with the release of IGTV — a video creation and sharing app for the Instagram community. IGTV enables users to shoot video vertically, the orientation people hold their phones most of the time. Unlike the Instagram app, videos made with IGTV can last up to an hour.
Videos start playing as soon as the app is opened based on the people you already follow on Instagram. The app also shows videos tailor-made for your preferences and allows switching between 'For You', 'Following', 'Popular', and 'Continue Watching' sections. As with any social platform, videos can be liked, shared, and commented.
Similar to YouTube and other video platforms, IGTV also has the concept of channels. Here, the channels refer to the creators themselves. You can create your own videos on your channel or follow your favorite ones. Viewing the videos is also possible within the Instagram app as well.
Instagram Co-Founder and CEO, Kevin Systrom said that the social network has grown to accommodate one billion users since its inception in 2010. He said that the entire community can use IGTV from the very start and hoped that it will bring people and things that matter even more closer. IGTV will start rolling globally over the next few weeks on Android and iOS.