IGTV is Instagram's take on social video

IGTV enables users to take vertical, full screen videos. (Source: Instagram)
IGTV enables users to take vertical, full screen videos. (Source: Instagram)
Facebook-owned Instagram has launched IGTV — a new app for sharing and viewing videos on the platform. IGTV enables users to take vertical full screen videos that can last up to an hour with each creator being the channel. Users can follow other creators or upload their own videos to IGTV.

Facebook-owned Instagram is joining the likes of Google's YouTube and Snapchat's Discover with the release of IGTV — a video creation and sharing app for the Instagram community. IGTV enables users to shoot video vertically, the orientation people hold their phones most of the time. Unlike the Instagram app, videos made with IGTV can last up to an hour. 

Videos start playing as soon as the app is opened based on the people you already follow on Instagram. The app also shows videos tailor-made for your preferences and allows switching between 'For You', 'Following', 'Popular', and 'Continue Watching' sections. As with any social platform, videos can be liked, shared, and commented.

Similar to YouTube and other video platforms, IGTV also has the concept of channels. Here, the channels refer to the creators themselves. You can create your own videos on your channel or follow your favorite ones. Viewing the videos is also possible within the Instagram app as well. 

Instagram Co-Founder and CEO, Kevin Systrom said that the social network has grown to accommodate one billion users since its inception in 2010. He said that the entire community can use IGTV from the very start and hoped that it will bring people and things that matter even more closer. IGTV will start rolling globally over the next few weeks on Android and iOS. 


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Vaidyanathan Subramaniam, 2018-06-21 (Update: 2018-06-21)
Vaidyanathan Subramaniam
I am a cell and molecular biologist and computers have been an integral part of my life ever since I laid my hands on my first PC which was based on an Intel Celeron 266 MHz processor, 16 MB RAM and a modest 2 GB hard disk. Since then, I’ve seen my passion for technology evolve with the times. From traditional floppy based storage and running DOS commands for every other task, to the connected cloud and shared social experiences we take for granted today, I consider myself fortunate to have witnessed a sea change in the technology landscape. I honestly feel that the best is yet to come, when things like AI and cloud computing mature further. When I am not out finding the next big cure for cancer, I read and write about a lot of technology related stuff or go about ripping and re-assembling PCs and laptops.