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IGTV is Instagram's take on social video

IGTV enables users to take vertical, full screen videos. (Source: Instagram)
IGTV enables users to take vertical, full screen videos. (Source: Instagram)
Facebook-owned Instagram has launched IGTV — a new app for sharing and viewing videos on the platform. IGTV enables users to take vertical full screen videos that can last up to an hour with each creator being the channel. Users can follow other creators or upload their own videos to IGTV.

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Facebook-owned Instagram is joining the likes of Google's YouTube and Snapchat's Discover with the release of IGTV — a video creation and sharing app for the Instagram community. IGTV enables users to shoot video vertically, the orientation people hold their phones most of the time. Unlike the Instagram app, videos made with IGTV can last up to an hour. 

Videos start playing as soon as the app is opened based on the people you already follow on Instagram. The app also shows videos tailor-made for your preferences and allows switching between 'For You', 'Following', 'Popular', and 'Continue Watching' sections. As with any social platform, videos can be liked, shared, and commented.

Similar to YouTube and other video platforms, IGTV also has the concept of channels. Here, the channels refer to the creators themselves. You can create your own videos on your channel or follow your favorite ones. Viewing the videos is also possible within the Instagram app as well. 

Instagram Co-Founder and CEO, Kevin Systrom said that the social network has grown to accommodate one billion users since its inception in 2010. He said that the entire community can use IGTV from the very start and hoped that it will bring people and things that matter even more closer. IGTV will start rolling globally over the next few weeks on Android and iOS. 

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Vaidyanathan Subramaniam
Vaidyanathan Subramaniam - Managing Editor - 1390 articles published on Notebookcheck since 2012
Though a cell and molecular biologist by training, I have been drawn towards computers from a very young age ever since I got my first PC in 1998. My passion for technology grew quite exponentially with the times, and it has been an incredible experience from being a much solicited source for tech advice and troubleshooting among family and friends to joining Notebookcheck in 2017 as a professional tech journalist. Now, I am a Lead Editor at Notebookcheck covering news and reviews encompassing a wide gamut of the technology landscape for Indian and global audiences. When I am not hunting for the next big story or taking complex measurements for reviews, you can find me unwinding to a nice read, listening to some soulful music, or trying out a new game.
contact me via: @Geeky_Vaidy
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 06 > IGTV is Instagram's take on social video
Vaidyanathan Subramaniam, 2018-06-21 (Update: 2018-06-21)