Subscription plan for Instagram and Facebook coming later this week

Mark Zuckerberg has just announced a new product and, sadly, it's not a free one. Facebook's founder describes the subscription-based Meta Verified as a service "that lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support."

In addition to the above, Zuckerberg also claims that this initiative comes to help increase "authenticity and security" across the brand's services. The starting monthly subscription price for Meta Verified is US$11.99 for web, and US$14.99 for iOS and Android users. The service can be directly acquired from Facebook and Instagram. The first countries to get access to it are Australia and New Zealand. While these two will get Meta Verified later this week, other countries will follow soon but, for now, there is no waiting list available. However, it is safe to assume that the US will ride the second wave.

In December 2022, Twitter relaunched the Blue subscription service with an increased price of US$11 per month. Snapchat and Telegram launched similar subscription-based services back in 2022, as attempts to tap into a new source of revenue. For the time being, Facebook's foray into this field can be considered in a testing stage, but it might end up as an option available on a global scale if the early results will be considered satisfactory.

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