Huawei may offer greater cuts of app revenue to developers, if for a limited time only
Thanks to Huawei's ongoing trade-war woes, it finds itself in a position where it must work on its own Mobile Services in the absence of Google's much more established version of the same. This also involves coming up with replacements for all its components, the entire Play Services system included, in order to provide a smartphone experience that is as acceptable as possible to the average consumer.
Accordingly, this requires that Huawei attracts developers that can stock its Play Store alternative, AppGallery, with an increasingly comprehensive and convincing range of listings. Therefore, it must at least emulate Google in offering remuneration schemes for these app-makers.
Huawei calls its version the AppGallery Joint Operations Service Agreement. The OEM has revealed that this contract now features a Preferential Policy, by which developers are offered an increased percentage of earnings derived from this emerging platform.
A brief review of these rates indicates that the new "Preferential" ones do indeed contain improvements compared to those offered through the Play Store. On the other hand, they vary based on the category or use-case of the app in question (gaming or educational, for example). In addition, they are only valid for the first 24 months post-signing, which a developer has until 30 June 2020 to commit to.
There are many possible advantages to the implementation of alternative mobile-app markets, region-specificity and greater independence from global corporate structures included. On the other hand, they may also entail a lengthy wait for any kind of profitability, not to mention the potential for crushing competition from the aforementioned multinational giants.