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Huawei may offer greater cuts of app revenue to developers, if for a limited time only

Huawei needs to draw developers in order to achieve its AppGallery goals. (Source: Huawei)
Huawei needs to draw developers in order to achieve its AppGallery goals. (Source: Huawei)
Huawei is currently compelled to generate its own in-house alternative to the Google Play Store - and to this platform's developer-side ecosystem in turn. Accordingly, it has publicly released details on the percentages app makers may expect to make through contributing to its new AppGallery.
Deirdre O Donnell,
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Thanks to Huawei's ongoing trade-war woes, it finds itself in a position where it must work on its own Mobile Services in the absence of Google's much more established version of the same. This also involves coming up with replacements for all its components, the entire Play Services system included, in order to provide a smartphone experience that is as acceptable as possible to the average consumer.

Accordingly, this requires that Huawei attracts developers that can stock its Play Store alternative, AppGallery, with an increasingly comprehensive and convincing range of listings. Therefore, it must at least emulate Google in offering remuneration schemes for these app-makers.

Huawei calls its version the AppGallery Joint Operations Service Agreement. The OEM has revealed that this contract now features a Preferential Policy, by which developers are offered an increased percentage of earnings derived from this emerging platform.

A brief review of these rates indicates that the new "Preferential" ones do indeed contain improvements compared to those offered through the Play Store. On the other hand, they vary based on the category or use-case of the app in question (gaming or educational, for example). In addition, they are only valid for the first 24 months post-signing, which a developer has until 30 June 2020 to commit to.

There are many possible advantages to the implementation of alternative mobile-app markets, region-specificity and greater independence from global corporate structures included. On the other hand, they may also entail a lengthy wait for any kind of profitability, not to mention the potential for crushing competition from the aforementioned multinational giants.

Huawei's AppGallery revenue-splitting model, with a comparison between the Standard and new Preferential proportions. (Source: Huawei)
Huawei's AppGallery revenue-splitting model, with a comparison between the Standard and new Preferential proportions. (Source: Huawei)

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Deirdre O'Donnell
Deirdre O'Donnell - Senior Tech Writer - 3983 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.
contact me via: LinkedIn
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 03 > Huawei may offer greater cuts of app revenue to developers, if for a limited time only
Deirdre O Donnell, 2020-03- 7 (Update: 2020-03- 7)