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Huawei entering US market with the Honor 8 smartphone

The 64 GB SKU will cost users $50 USD more than the 32 GB version
The 64 GB SKU will cost users $50 USD more than the 32 GB version
The Honor 8 launches this August 27th for $399 USD and will act as an anchor for Huawei into the crowded U.S. smartphone market.

The Honor 8 only recently launched in China and garnered over 270K orders within just days of its announcement. Huawei is so confident in its latest smartphone that it will be officially introducing it to North American customers before the end of this month. This marks the first Huawei smartphone in the U.S. without the need for users to import from other regions.

Huawei made the announcement earlier this week in San Francisco on the same day as the opening keynote for IDF 2016. The manufacturer was quick to point out in its presentation that its Honor series will be targeting millennials with flagship hardware that won't cost an arm and a leg. The Honor 8 will be heavily advertised for its dual rear 12 MP cameras for unique applications and Bokeh effects.

Core specifications are otherwise quite similar to its Chinese variant:

  • 5.2-inch FHD AMOLEDdisplay
  • Octa-core HiSilicon Kirin 950 SoC
  • Integrated Mali-T880 MP4 GPU
  • 4 GB RAM
  • 32/64 GB eMMC w/ MicroSD
  • Android 6.0 Marshmallow EMUI 4.1
  • LTE FDD: B2/B4/B5/B12/B17; WCDMA: B1/B2/B4/B5; GSM:850/900/1800/1900MHz
  • 12 MP dual rear w/ LED Flash, Laser Focus + 8 MP front cameras
  • nano-SIM, micro-SIM (shared with microSD)
  • 145.5 x 71 x 7.45 mm

Major retailers like Amazon, NewEgg, and Best Buy are already listing the Honor 8 for pre-order with $50 gift card deals and other extras thrown in. No CDMA version of the smartphone will be made available for Sprint users. Though Huawei has become very successful in Asia, it remains to be seen if it can crack the U.S. market with an affordable flagship like the Honor 8.


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Allen Ngo, 2016-08-17 (Update: 2016-08-17)