Google confirms Pixel 11 price increase, hints at higher price for Pixel 10a

A price leak back in early July already suggested that the base models of the Pixel 11 series would each cost €100 more, though this is also due to the fact that Google is reportedly no longer offering models with 128 GB of storage. The models with 256 GB and 512 GB of storage, on the other hand, are expected to be offered at the same prices as last year.

According to rumors, the DRAM crisis has another consequence: At least some variants of the Pixel 11 Pro are expected to offer only 12 GB of RAM, whereas the Pixel 10 Pro ($849 on Amazon) always came with 16 GB of RAM. Shakil Barkat, Google’s Vice President of Devices and Services, has now officially confirmed to 9to5Google that "price adjustments" are necessary after DRAM prices more than quadrupled compared to last year. While Google has so far avoided raising prices for Pixel products already on the market, prices are set to be dynamically "adjusted" in the future.

This is also expected to affect products already available. While the Pixel 10 series will be replaced by the Pixel 11 series as early as August 12, the Pixel 10a is expected to remain on the market until spring 2027 and is therefore likely to see a price increase. Launch bonuses, trade-in incentives, and bundled subscriptions are intended to make purchasing the Pixel 11 (Pro) an attractive option nonetheless. At the same time, according to Google, the company is also working to optimize Android to reduce RAM requirements, so that even smartphones with less RAM can offer a good user experience in the future.