Although smartwatches still struggle to become popular in some markets, the luxury niche seems to fare well, especially since there are not too many competing for a slice of it at this time. Garmin, for example, did not release any luxury smart wearable until now, but the brand-new Fenix Chronos takes care of the problem.
Garmin Fenix Chronos packs all the usual features of a standard GPS-enabled fitness tracking device - altimeter, barometer, compass, 10 ATM water rating, GPS with GLONASS, heart rate monitoring, as well as support for the Garmin Connect mobile app. This watch uses "a high-strength and scratch-resistant sapphire lens and a 1.2-inch Chroma Display™ with LED backlighting for great visibility in all conditions, even in direct sunlight."
The Fenix Chronos has a battery life of up to 25 hours in UltraTrac battery saving mode, 13 hours in GPS mode, and no less than one week in smartwatch mode. The variants available include two steel versions (one with a leather band, priced at $899.99 USD, and one with a stainless steel band, priced at $999.99 USD) and the top-of-the-line Fenix Chronos titanium with titanium band, which retails for $1,499.99 USD.
Press Release
Garmin® adds luxury and style to multisport training with the introduction of fēnix® Chronos
OLATHE, Kan.--(BUSINESS WIRE)--Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), today announced fēnix Chronos, a premium version of its popular multisport watch, available in three luxurious styles. Made with premium jeweler’s grade materials, fēnix Chronos is the first Garmin watch to combine a durable and fashionable metal housing with the latest adventure, fitness training, activity tracking and smartwatch1 technology. With three versions available: titanium with brushed titanium band; steel with brushed stainless steel band; and steel with vintage leather band, there is fēnix Chronos watch to suit every style and every adventure.
“High-end design meets top-tier performance with fēnix Chronos,” said Dan Bartel, Garmin vice president of worldwide sales. “With luxurious materials and trusted Garmin multisport technology, fēnix Chronos is a necessary timepiece for anyone who wants to remain stylish through all of life’s adventures – whether its hiking through mountains, training for a race, or heading to a formal event.”
With a refined and luxurious design, fēnix Chronos can seamlessly transition from a day on the trail or intense training session to a dressy event. The premium titanium version features a unique brushed titanium band with individually brushed forged titanium links and black elastomer inner links making it strong yet extremely lightweight and comfortable on the wrist. The steel version has solid 316L stainless steel links carefully assembled and hand-brushed to ensure a smooth, consistent texture. The steel version is also available with a vintage-style leather band, crafted with genuine leather. The stylish leather band has hand-sewn contrast stitching and a nubuck inner lining that combines classic good looks with lasting durability and comfort. Additionally, each fēnix Chronos watch comes with an interchangeable silicone sport band, which can be easily interchanged.
All versions of fēnix Chronos have a high-strength and scratch-resistant sapphire lens and a 1.2-inch Chroma Display™ with LED backlighting for great visibility in all conditions, even in direct sunlight. These watches also have a 10ATM (100m) water rating 2, and are designed to withstand the elements without fear of damage.
With Connect IQ™ compatibility and wireless connectivity features, fēnix Chronos is a full-fledged smartwatch that can be totally customized to each user. Through the Connect IQ store in the Garmin Connect™ mobile app, users can download any of the free apps, widgets, watch faces and data fields to suit their individual needs. Users can even create custom watch faces using their own photos with the new FaceIt app. Additionally, users can pair their fēnix Chronos with a compatible phone to receive incoming call, text, email and other alerts right on their watch. Fēnix Chronos supports automatic uploads to Garmin Connect mobile, so users can easily and wirelessly upload all their data, start a LiveTrack session or share an activity on social media.
Following in the footsteps of the popular fēnix 3 line, fēnix Chronos boasts a full multisport and navigational toolset. The omni-directional EXO™ antenna with GPS and GLONASS satellite reception supports better reception in challenging environments than with GPS alone, and the ABC sensors (altimeter, barometer, compass) allow users to keep their bearings while out in the field. Activity profiles include run, bike, lap swim, open water, SUP, row, golf and more.
The fēnix Chronos is also equipped with daily activity tracking 3 technology, so users can monitor the number of steps taken, calories burned, stairs climbed, and quality of rest at night with the sleep mode. With the addition of Garmin Elevate™ wrist heart rate technology, fēnix Chronos users have the freedom to monitor heart rate 24/7 at the wrist. Users can easily record heart rate data and intensity minutes without worrying about a chest strap. For the data-hungry user, Chronos can also be paired with the HRM-Run (sold separately) to collect advanced running dynamics.
With up to 25 hours of battery life in UltraTrac battery saver mode, fēnix Chronos can get up to 13 hours in GPS mode and one week in smart watch mode (depending on settings).
Fēnix Chronos is available now. Fēnix Chronos titanium with titanium band will have a suggested retail price of $1,499.99; fēnix Chronos steel with stainless steel band will have a suggested retail price of $999.99; fēnix Chronos steel with leather band will have a suggested retail price of $899.99.
The fēnix Chronos is the latest solution from Garmin’s expanding outdoor segment, which focuses on developing technologies and innovations to enhance users’ outdoor experiences. Whether hiking, hunting, geocaching, golfing or dog training, Garmin outdoor devices are becoming essential tools for outdoor enthusiasts of all levels. For more information about Garmin’s other outdoor products and services, go to www.garmin.com/outdoors, www.garmin.blogs.com and twitter.com/garmin.
For decades, Garmin has pioneered new GPS navigation and wireless devices and applications that are designed for people who live an active lifestyle. Garmin serves five primary business units, including automotive, aviation, fitness, marine, and outdoor recreation. For more information, visit Garmin's virtual pressroom at garmin.com/newsroom, contact the Media Relations department at 913-397-8200, or follow us at facebook.com/garmin, twitter.com/garmin, oryoutube.com/garmin.
1 Compatible smartphone required. For more information visit Garmin.com/BLE.
2 See Garmin.com/waterrating for more details on water ratings.
3 See Garmin.com/ataccuracy for more information on activity tracking accuracy.
About Garmin
Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN). Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. Garmin and fēnix and are registered trademarks, and Chroma Display, EXO, Connect IQ , Garmin Connect and Garmin Elevate are trademarks of Garmin Ltd. or its subsidiaries.
Notice on Forward-Looking Statements:
This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management’s current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 26, 2015, filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983). A copy of such Form 10-K is available at www.garmin.com/aboutGarmin/invRelations/finReports.html. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.
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