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Fujifilm trolls Xiaomi and the Mi Note 10 Pro's 108 MP camera

Size matters – Fujifilm's tongue-in-cheek takedown of Xiaomi. (Image source: Fujifilm)
Size matters – Fujifilm's tongue-in-cheek takedown of Xiaomi. (Image source: Fujifilm)
Size matters, at least according to the social media team at Fujifilm. While Xiaomi has gained plenty of attention recently for 108 MP camera in the Mi Note 10 and Mi Note 10 Pro, also known as the Mi CC9 Pro in some markets, Fujifilm has sought to poke fun at the Chinese company by welcoming them to the 100 million pixel club.

The 108 MP camera that Xiaomi has included in the Mi Note 10 and Mi Note 10 Pro has been the talk of the tech world recently. Also sold as the Mi CC9 Pro in some regions, it is worth keeping in mind that the Mi Note 10 and Mi CC9 are different devices. The latter lacks the 108 MP sensor of its siblings, with Xiaomi opting for a 48 MP camera instead.

Initial reviews of the Samsung ISOCELL Bright HMX 108 MP sensor have been positive, with DxOMark awarding the Mi CC9 Pro 121 points earlier this month. Fujifilm does not believe the hype, though. While the ISOCELL Bright HMX packs more pixels than any other smartphone camera does, its sensor remains just as small as its contemporaries. Perhaps unsurprisingly, Fujifilm believes that sensor size contributes to image quality, not just the volume of pixels that are present.

Fujifilm has already released a sensor with more than 100 MP, the appropriately named GFX 100. While the GFX 100 and ISCOCELL Bright HMX both exceed 100 MP, the former has a considerably larger sensor than the latter. Fittingly, Fujifilm has welcomed Xiaomi and Samsung to the 100 million pixel club on Weibo, albeit perhaps ironically.

We have included the photo that Fujifilm posted on the Chinese social network, which may look unassuming at first glance. Below is a zoomed version that demonstrates more clearly the small rectangular box in the bottom corner of the GFX 100, a box that seemingly represents the size of the ISCOCELL Bright HMX. While the post could have been a sincere one, Fujifilm's responses to commenters imply that the company is poking fun at Samsung and Xiaomi's latest innovation.

(Image source: Peta Pixel)

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 11 > Fujifilm trolls Xiaomi and the Mi Note 10 Pro's 108 MP camera
Alex Alderson, 2019-11-18 (Update: 2019-11-18)
Alex Alderson
Alex Alderson - News Editor - @aldersonaj
Prior to writing and translating for Notebookcheck, I worked for various companies including Apple and Neowin. I have a BA in International History and Politics from the University of Leeds, which I have since converted to a Law Degree. Happy to chat on Twitter or Notebookchat.