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Fitbit still leads the wearable market

Fitbit still leads the wearable market in 2016, but Xiaomi closes in very fast
Fitbit Charge
Although they shipped almost twice the amount of wearables compared to the previous year, Fitbit might lose the crown to Xiaomi, whose shipments grew by nearly 10 times during the same period.

Although they have been the market leaders for a while now, the future does not look bright for Fitbit. A recent IDC report shows they are still leading the pack, but Xiaomi grew five times faster during last year. The report shows that Fitbit managed to double its sales between 2014 and 2015, but lost more than 10 percent of its market share.

Back in 2014, Fitbit managed to sell 10.9 million wearables. During the next year, they shipped almost twice that amount - no less than 21 million units. Unfortunately, their market share dropped from 37.9 percent in 2014, to only 26.9 percent, the following year. On the other hand, Xiaomi jumped from 1.1 million units and 4 percent to an impressive 12 million units and a market share of 15.4 percent.

The third wearable maker in IDC's rankings is Apple, who was not present in 2014's statistics, but sold 11.6 million units in 2015, gaining almost 15 percent of the market. Garmin and Samsung also sold more units in 2015 when compared to 2014, but their market share decreased as well.


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Codrut Nistor, 2016-02-24 (Update: 2016-02-24)