Apple Watch sales decline while Fitbit remains the market leader
Apple Watch
While shipments of basic wearables grew considerably compared to last year, smartwatch sales continue to struggle, with Apple taking the most powerful blow.
While sales of basic wearable devices continue to grow, smartwatches are not doing great. According to a recent report by IDC, Fitbit keeps its crown, while Apple has to face a severe drop, almost double than the smart wearable market overall.
During the second quarter of this year, the wearables market grew compared to the same period of 2015. However, its two key sectors followed completely different directions. First, the basic wearables sector (such as fitness trackers - all devices without support for third-party apps) grew by no less than 48.8 percent. Unfortunately, smart wearables sales have fallen by 27.2 percent. Apple, despite the reduced price of the Sport model smartwatch, dropped by 56.7 percent.
Fitbit remains the leader of the market, with 5.7 million units shipped during the quarter - a growth of 28.7 percent year-over-year. The second position is held by Xiaomi with 3.1 million, while Apple and Garmin share the third place, each selling 1.6 million wearables.
Codrut Nistor - Senior Tech Writer - 5989 articles published on Notebookcheck since 2013
In my early school days, I hated writing and having to make up stories. A decade later, I started to enjoy it. Since then, I published a few offline articles and then I moved to the online space, where I contributed to major websites that are still present online as of 2021 such as Softpedia, Brothersoft, Download3000, but I also wrote for multiple blogs that have disappeared over the years. I've been riding with the Notebookcheck crew since 2013 and I am not planning to leave it anytime soon. In love with good mechanical keyboards, vinyl and tape sound, but also smartphones, streaming services, and digital art.
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