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Apple Watch sales decline while Fitbit remains the market leader

Apple Watch smartwatch sales dropping, Fitbit leads the wearable market
Apple Watch
While shipments of basic wearables grew considerably compared to last year, smartwatch sales continue to struggle, with Apple taking the most powerful blow.

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While sales of basic wearable devices continue to grow, smartwatches are not doing great. According to a recent report by IDC, Fitbit keeps its crown, while Apple has to face a severe drop, almost double than the smart wearable market overall.

During the second quarter of this year, the wearables market grew compared to the same period of 2015. However, its two key sectors followed completely different directions. First, the basic wearables sector (such as fitness trackers - all devices without support for third-party apps) grew by no less than 48.8 percent. Unfortunately, smart wearables sales have fallen by 27.2 percent. Apple, despite the reduced price of the Sport model smartwatch, dropped by 56.7 percent.

Fitbit remains the leader of the market, with 5.7 million units shipped during the quarter - a growth of 28.7 percent year-over-year. The second position is held by Xiaomi with 3.1 million, while Apple and Garmin share the third place, each selling 1.6 million wearables.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2016 09 > Apple Watch sales decline while Fitbit remains the market leader
Codrut Nistor, 2016-09- 7 (Update: 2016-09- 7)
Codrut Nistor
Codrut Nistor - News Editor
Although I have been writing about new software and hardware for almost a decade, I consider myself to be old school. I always enjoy listening to music on CD or tape instead of digital files and I will not even get into the touchscreen vs physical keys debate. However, I also enjoy new technology, as I now have the chance to take a look at the future every day. I joined the Notebookcheck crew back in 2013 and I have no plans to leave the ship anytime soon.