Fitbit acquires Vector Watch

Fitbit takes its position as leader of the wearable market very seriously, thus continuing to engulf various competitors. Not long after Pebble, European startup Vector Watch, maker of "the magical smartwatch with 30-days battery life," joins Fitbit. Vector Watch is headquartered in London, with its core development hub in Romania.

According to the official website of Vector Watch, the company's acquisition by Fitbit "is an important milestone as a moment when we will start building other new and amazing products, features and experiences, incorporating our unique technology and knowhow with Fitbit’s experience and global community."

The financial terms of the deal are not public, and the Vector Watch support team will continue to take care of warranty issues, helping the customers as before, via the dedicated Help Page and via email. However, while customers can still submit new watch faces for approval, developers will no longer be able to create new streams. Vector smartwatches will remain on sale for the time being, most likely until current stocks run out.