Apple is "coolest" wearables brand according to survey

Apple is "coolest" wearables brand according to survey
Apple is "coolest" wearables brand according to survey
Juniper Research asked smartphone owners in the US and UK to find out which manufacturer holds the highest reputation.

Apple has the most sought after and apparently coolest wearable according to a study from Juniper Research. The survey asked an undisclosed number of participants from the United States and United Kingdom and the results have ranked Apple on top with Samsung, Google, LG, and Sony occupying the rest of the top 5.

Perhaps more interestingly, participants are ranking these technology brands ahead of even seasoned fashion brands. Companies such as Nike, Rolex, Under Armor, TAG Heuer, and Ralph Lauren have been in the wearable business for much longer and are only ranked 6th to 10th, respectively. Unfortunately, the age group of the respondents are not known, which may have had an impact on the results.

The Juniper Research survey also reveals that 1 in 5 smartphone owners are willing to spend more than $175 USD on a new wearable whether it be a high-end smartwatch or a fitness tracker. It's worth noting that of the top 10 manufacturers listed above, both Apple and Samsung hold the majority of the votes with over 75 percent of the respondents.


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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2015 10 > Apple is "coolest" wearables brand according to survey
Ronald Tiefenthäler/ Allen Ngo, 2015-10-27 (Update: 2015-10-27)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.