Apple is "coolest" wearables brand according to survey
Apple has the most sought after and apparently coolest wearable according to a study from Juniper Research. The survey asked an undisclosed number of participants from the United States and United Kingdom and the results have ranked Apple on top with Samsung, Google, LG, and Sony occupying the rest of the top 5.
Perhaps more interestingly, participants are ranking these technology brands ahead of even seasoned fashion brands. Companies such as Nike, Rolex, Under Armor, TAG Heuer, and Ralph Lauren have been in the wearable business for much longer and are only ranked 6th to 10th, respectively. Unfortunately, the age group of the respondents are not known, which may have had an impact on the results.
The Juniper Research survey also reveals that 1 in 5 smartphone owners are willing to spend more than $175 USD on a new wearable whether it be a high-end smartwatch or a fitness tracker. It's worth noting that of the top 10 manufacturers listed above, both Apple and Samsung hold the majority of the votes with over 75 percent of the respondents.