Ferrari announces a partnership with Qualcomm to level the tech in its premium and F1 cars up
Qualcomm has confirmed that it is now a Scuderia Ferrari Premium Partner for the classic F1 team's bid to win the 2022 FIA World Championship. This will mean the Snapdragon logo will appear on the team's new F1-75 car, and will also incorporate the OEM's official involvement in the brand's eSports arm.
Ferrari will also use the Snapdragon Digital Chassis in its upcoming road cars. This Qualcomm suite consists of "open and scalable cloud-connected platforms" pitched at next-gen vehicles, slated to deliver the new Ferraris' 'digital cockpit', not to mention their assisted driving advanced system (or ADAS) solution.
This new collaboration will, according to Ferrari CEO Benedetto Vigna, "expand [the company's] knowledge in digital technologies and web 3.0 areas with great potential for automotive and motorsport". The hallmark car-marque has also indicated that it plans to put its brand's unique spin on said Qualcomm components while doing so.