Chevrolet Blazer EV falls prey to US$10,000 dealer markups before GM even has time for volume production ramp
While federal government tax incentives have been put in place by the US government to help aid the switch to electric vehicles, car dealerships seem to be pulling in the opposite direction. Dealer markups have gotten so aggressive that VW North America CEO, Pablo Di Si recently addressed them publicly at the launch of the electric VW bus.
It seems as though prospective buyers of the Chevrolet Blazer EV will have to face similar uphill battles, thanks to US$10,000 dealer markups, as spotted by Carscoops. When it was announced, the Chevrolet Blazer was subject to more than a little fanfare, thanks to its reasonable MSRP, sporty looks, and powerful AWD drivetrain. However, a US$10,000 dealer markup on a US$60,000 Blazer EV RS puts it in the same territory as a dual-motor Tesla Model X, which is commonly considered a luxury car.
Another dealer, Harbor Chevrolet, has the Blazer EV RS listed for US$65,215 — a slightly more palatable US$5,000 markup over the MSRP, but that's still well over US$10,000 more than a Tesla Model Y Performance.
Think what you might of Tesla's direct-sales model, but eliminating dealer markups has done the company a lot of favours when it comes to consumer perception. GM may once again have to resort to threatening its dealer network like it did back when the Silverado EV was first announced. Back then, the company sent out an email stating that any dealers adding unreasonable costs on top of the MSRP of the Silverado EV would have their allocation reduced or taken away completely.
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