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Bang & Olufsen unveils flagship, Ferrari-style soundbar, smart TV and speakers

B&O's Beosound Theatre combines an LG OLED Smart TV with a high-quality soundbar. (Image source: Bang & Olufsen)
B&O's Beosound Theatre combines an LG OLED Smart TV with a high-quality soundbar. (Image source: Bang & Olufsen)
HiFi specialist Bang & Olufsen is expanding its Ferrari Collection with three flagship products for the home cinema, including a soundbar, floor-standing speakers and a TV that combines a 4K OLED display from LG with an impressive stand.

Around a year ago, Bang & Olufsen announced its Ferrari Collection, which included the Beoplay H95 and the Beosound 2. Now, this collection has just been expanded with three new products, all of which have an aluminum housing in anthracite and color accents in red in order to resemble the classic Ferrari look as closely as possible.

An anodizing process with subsequent bead blasting is intended to create a elegant, matte surface. Technically, nothing has changed. The Beosound Theatre Ferrari Edition soundbar utilizes a total of twelve drivers, including two 165 millimeter woofers, each with its own 100 watt amplifier.

There is also a coaxial midrange driver with integrated tweeter, two midrange drivers, two tweeters and four full-range speakers. In conjunction with twelve amplifiers, which reach a total output of 800 watts, a frequency range of 28 Hz to 23 kHz at a volume of up to 112 dB and a bass potential of 94 dB is possible.

Bang & Olufsen Beosound Theatre Ferrari Edition Soundbar
Bang & Olufsen Beosound Theatre Ferrari Edition Soundbar


The Beosound Vision Theatre Smart TV combines this soundbar with a stand and an LG OLED Smart TV, which has to be purchased separately. The stand is compatible with TVs with a diagonal of 55 inches, 65 inches and 77 inches. The Beolab 50 are active stereo speakers that are over one meter high and weigh 61 kilograms. B&O uses this space to install three 250 millimeter woofers, three mid-range drivers and a tweeter. Each driver is connected to a 300 watt amplifier for a total output of 2,100 watts.

Prices and availability

The Bang & Olufsen Ferrari Collection is now available via the manufacturer's website. The Beolab 50 Ferrari Edition is offered at a price of €88,000 per pair, the Besound Theatre Soundbar costs €17,000, and the TV solution (including soundbar and stand, but without matching LG OLED Smart TV) costs €23,500. By comparison, the same products without Ferrari branding cost €55,000, €9,490 and €18,500, respectively. Note: Prices may differ in other currencies, particularly in USD.

Bang & Olufsen Beolab 50 Ferrari Edition speaker. (Image source: Bang & Olufsen)
Bang & Olufsen Beolab 50 Ferrari Edition speaker. (Image source: Bang & Olufsen)
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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2024 10 > Bang & Olufsen unveils flagship, Ferrari-style soundbar, smart TV and speakers
Hannes Brecher, 2024-10-10 (Update: 2024-10-10)