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Asus ZenFone 6 to launch as the Asus 6Z in India on June 19

The ZenFone 6 will launch as the Asus 6Z in India on June 19. (Source: Flipkart)
The ZenFone 6 will launch as the Asus 6Z in India on June 19. (Source: Flipkart)
Asus's flagship smartphone, the ZenFone 6, will be be launching as the Asus 6Z in the Indian market on June 19. The change in naming is due to an interim order by the Delhi High Court that restrains Asus from selling any product using the 'Zen' or 'ZenFone' trademark based on a plea filed by Telecare Network. Asus will be challenging the plea soon and has promised that the sales and support of existing products will not be affected.
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The next iteration of Asus's flagship smartphone, the ZenFone 6, will launch under the Asus 6Z moniker in India on June 19, according to a press release by Asus. The change in nomenclature from ZenFone 6 to Asus 6Z comes in the wake of a Delhi High Court ruling restraining the use of 'Zen' or 'ZenFone' in Asus's products over a trademark issue. To that effect, the change in the ZenFone 6's name is also reflected in the phone's landing page on Flipkart that now reads 'Asus 6Z' instead of the former. The specifications of the phone remain unchanged.

Earlier this week, the Delhi High Court issued an interim order restraining Asus from selling and advertising products that use the 'Zen' or 'ZenFone' trademark based on a plea filed by Telecare Network. While Telecare Network claimed that the 'Zen' trademark has been in use by the company since 2008 and Asus's use of the word can create confusion in the minds of the public, Asus defended its stance by saying that the ancient 'Zen Philosophy' was reflected in its products and that the word 'Zen' is a common generic name as reflected in multiple instances by other companies in the Trade Marks Registry. 

The interim ruling is not expected to affect the ongoing sales and service of Asus's products in India, though. Asus India issued a press release stating, 

The ASUS legal team is currently working with the Delhi High Court in India to resolve the Zen Mobiles and ZenFone trademark lawsuit. The supply of ASUS smartphones, notebooks and other products, as well as technical support and after-sales service for all ASUS products remain unchanged for all consumers."

The Asus 6Z is the successor to last year's well-received ZenFone 5Z. The 6Z sports a 6.4-inch FHD 19.5:9 display and is powered by the Qualcomm Snapdragon 855 with up to 8 GB of RAM and up to 256 GB of internal storage. The USP of the phone is a rotating camera module, which serves as both the front and back camera with a 48 MP primary sensor and a 13 MP ultra-wide secondary sensor.

Source(s)

Asus Press Release

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Vaidyanathan Subramaniam
Vaidyanathan Subramaniam - Managing Editor - 1357 articles published on Notebookcheck since 2012
Though a cell and molecular biologist by training, I have been drawn towards computers from a very young age ever since I got my first PC in 1998. My passion for technology grew quite exponentially with the times, and it has been an incredible experience from being a much solicited source for tech advice and troubleshooting among family and friends to joining Notebookcheck in 2017 as a professional tech journalist. Now, I am a Lead Editor at Notebookcheck covering news and reviews encompassing a wide gamut of the technology landscape for Indian and global audiences. When I am not hunting for the next big story or taking complex measurements for reviews, you can find me unwinding to a nice read, listening to some soulful music, or trying out a new game.
contact me via: @Geeky_Vaidy
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 06 > Asus ZenFone 6 to launch as the Asus 6Z in India on June 19
Vaidyanathan Subramaniam, 2019-06- 9 (Update: 2019-06- 9)