Asus ZenFone 6 to launch as the Asus 6Z in India on June 19

The ZenFone 6 will launch as the Asus 6Z in India on June 19. (Source: Flipkart)
The ZenFone 6 will launch as the Asus 6Z in India on June 19. (Source: Flipkart)
Asus's flagship smartphone, the ZenFone 6, will be be launching as the Asus 6Z in the Indian market on June 19. The change in naming is due to an interim order by the Delhi High Court that restrains Asus from selling any product using the 'Zen' or 'ZenFone' trademark based on a plea filed by Telecare Network. Asus will be challenging the plea soon and has promised that the sales and support of existing products will not be affected.

The next iteration of Asus's flagship smartphone, the ZenFone 6, will launch under the Asus 6Z moniker in India on June 19, according to a press release by Asus. The change in nomenclature from ZenFone 6 to Asus 6Z comes in the wake of a Delhi High Court ruling restraining the use of 'Zen' or 'ZenFone' in Asus's products over a trademark issue. To that effect, the change in the ZenFone 6's name is also reflected in the phone's landing page on Flipkart that now reads 'Asus 6Z' instead of the former. The specifications of the phone remain unchanged.

Earlier this week, the Delhi High Court issued an interim order restraining Asus from selling and advertising products that use the 'Zen' or 'ZenFone' trademark based on a plea filed by Telecare Network. While Telecare Network claimed that the 'Zen' trademark has been in use by the company since 2008 and Asus's use of the word can create confusion in the minds of the public, Asus defended its stance by saying that the ancient 'Zen Philosophy' was reflected in its products and that the word 'Zen' is a common generic name as reflected in multiple instances by other companies in the Trade Marks Registry. 

The interim ruling is not expected to affect the ongoing sales and service of Asus's products in India, though. Asus India issued a press release stating, 

The ASUS legal team is currently working with the Delhi High Court in India to resolve the Zen Mobiles and ZenFone trademark lawsuit. The supply of ASUS smartphones, notebooks and other products, as well as technical support and after-sales service for all ASUS products remain unchanged for all consumers."

The Asus 6Z is the successor to last year's well-received ZenFone 5Z. The 6Z sports a 6.4-inch FHD 19.5:9 display and is powered by the Qualcomm Snapdragon 855 with up to 8 GB of RAM and up to 256 GB of internal storage. The USP of the phone is a rotating camera module, which serves as both the front and back camera with a 48 MP primary sensor and a 13 MP ultra-wide secondary sensor.


Asus Press Release

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 06 > Asus ZenFone 6 to launch as the Asus 6Z in India on June 19
Vaidyanathan Subramaniam, 2019-06- 9 (Update: 2019-06- 9)
Vaidyanathan Subramaniam
I am a cell and molecular biologist and computers have been an integral part of my life ever since I laid my hands on my first PC which was based on an Intel Celeron 266 MHz processor, 16 MB RAM and a modest 2 GB hard disk. Since then, I’ve seen my passion for technology evolve with the times. From traditional floppy based storage and running DOS commands for every other task, to the connected cloud and shared social experiences we take for granted today, I consider myself fortunate to have witnessed a sea change in the technology landscape. I honestly feel that the best is yet to come, when things like AI and cloud computing mature further. When I am not out finding the next big cure for cancer, I read and write about a lot of technology related stuff or go about ripping and re-assembling PCs and laptops.