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Apple's iPhone XR has outsold both the XS and XS Max since launching

The 2018 iPhone lineup. (Source: CNET)
The 2018 iPhone lineup. (Source: CNET)
Sales-wise, Apple's current generation of devices may be the most lukewarm the company has put out in the recent past, and the fact that the cheapest device of the lot is the best-selling is unlikely to be considered a positive by the company's executives.
Ricci Rox,

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Apple released a trio of devices back in September. Of the three of them, the iPhone XR was the cheapest and least-specced, but perhaps the most anticipated. Initial rumors claimed it would be Apple’s new take on the immensely popular iPhone SE but few would debate the fact that such statements have been proven to be false, as the XR shares nothing with the SE bar the fact that it’s the cheapest of the current generation of iPhones. 

Being the cheapest has its perks, though, as the iPhone XR has quickly become the current best-selling iPhone over the span of its life so far. According to Apple's VP of Product Marketing, Greg Joswiak, the XR has been the most popular iPhone since it was released. Priced at US$750, the XR represents incredible value for iPhone lovers who don’t want to shell out the big bucks for the iPhone XS or XS Max, especially since the XR is a fine device in its own right.

While the XR is doing fine, it may be the only thing bringing joy to the Cupertino-based company at the moment, as sales of the XS and XS Max have lulled, with reports claiming that Apple has started producing the last-gen iPhone X in certain markets again. 

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Ricci Rox
Ricci Rox - Senior Tech Writer - 1966 articles published on Notebookcheck since 2017
I like tech, simple as. Half the time, you can catch me writing snarky sales copy. The rest of the time, I'm either keeping readers abreast with the latest happenings in the mobile tech world or watching football. I worked as both a journo and freelance content writer for a couple of years before joining the Notebookcheck team in 2017. Feel free to shoot me some questions on Twitter or Reddit if it so tickles thine fancy.
contact me via: @riccirox, LinkedIn
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 12 > Apple's iPhone XR has outsold both the XS and XS Max since launching
Ricci Rox, 2018-12- 6 (Update: 2018-12- 6)