Apple's Scary Fast event was shot on iPhone

Apple today announced the next-generation of Mac chips which include the M3, M3 Pro and M3 Max in its 'Scary Fast' Mac event. The new chips can be found in the updated MacBook Pro lineup and the updated 24-inch iMac, which were also announced during the event.

Ever since Apple shifted to the current online format for its special events, the company has received widespread acclaim for its cinematic videography and seamless transitions. However, what might surprise a lot of people is that towards the end of its most recent 'Scary Fast' event livestream, a message was displayed in which Apple stated that the entire event was shot on the iPhone 15 Pro Max. Although the specifics of the equipment and lighting used was not disclosed, it's still an impressive feat.

The iPhone 15 Pro Max's camera system boasts a host of impressive features, including HDR video recording with Dolby Vision up to 4K at 60 fps. Additionally, the device offers ProRes video recording up to 4K at 60 fps with external recording capabilities. 

Furthermore, the device's Log video recording and compatibility with the Academy Color Encoding System allows for precise color grading and post-production, contributing to its already impressive array of features.

The iPhone being used to shoot a special event is a first for the company, and it is a true testament to the remarkable capabilities of the flagship iPhone's camera system. While it's undoubtedly a strategic marketing move, it strongly portrays Apple's commitment to taking their "Shot on iPhone" campaign to new heights, supporting their claim of the iPhone's ability to shoot "Hollywood-style" films.