Apple may turn to OLED for the iPhone 7s
Rumors were swirling late last year about Apple suppliers readying production on OLED panels by 2018. So far, Apple has relied solely on more conventional IPS LCDs for its iPhones and iPads. After the implementation of 3D Touch, the manufacturer's next step may be the integration of OLED panels for the eventual iPhone 7s.
If Apple continues its yearly release schedule, then the iPhone 7s should be coming sometime next year. Nikkei reported last year that major manufacturers like Samsung and LG will be expanding their OLED production facilities to accommodate the eventual high demand for the panel. Now, sources and analysts are feeling confident that Apple will be moving to OLED ahead of schedule by up to a year.
The advantages of OLED over traditional TN or IPS lie primarily in contrast and Black levels. Apple's interest in OLED may be driven by a fear that competing smartphones could be catching up or surpassing the iPhone or iPad in display quality. After all, it is Samsung and not Apple that is constantly praised for offering smartphones with the best panels available.
Apple is expected to unveil its lineup for 2016 later this month during a dedicated press event.