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Samsung touts transparent and mirror OLED displays

Samsung touts transparent and mirror OLED displays
Samsung touts transparent and mirror OLED displays
Transparent displays and mirror displays are common in sci-fi movies and games, but now Samsung has demonstrated a working 55-inch prototype

Samsung is a heavy investor of display technologies including OLED, curved, and foldable screens. More recently at the Hong Kong Convention and Exhibition Center, the South Korean giant revealed working 55-inch prototypes of mirror displays and transparent displays. These were achieved through a combination of transparent and reflective OLEDs to demonstrate possible applications for such screens, such as for virtual storefronts and retail information.

The new displays can potentially be combined with motion sensors, such as Intel's Real Sense technology on the Dell Venue 8 7000, to capture depth information and scan for clothing and 3D objects. The user can then try on a virtual piece of clothing or jewelry from the mirror display in a "virtual fitting room". Samsung believes this can change how buyers shop in the future by making the process faster, more personal, and more accessible to customers.

Additionally, the OLED mirror display requires no backlight and Samsung claims a reflectance of 78 percent with a contrast of up to 100,000:1. The manufacturer is also aiming for a response time of less than 1 ms with Full HD resolution and 100 percent NTSC color coverage. Samsung will be testing its "Magic Mirror" in certain jewelry stores alongside the global marketing agency Mirum.



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Ronald Tiefenthäler/ Allen Ngo, 2015-06-11 (Update: 2015-06-11)