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Apple iPhone SE gets 3.4 million pre-orders in China

Apple iPhone SE gets 3.4 million pre-orders in China
Apple iPhone SE gets 3.4 million pre-orders in China
The Gold SKUs make up 2.5 million of those pre-orders and are projected to be a hit in emerging markets.

The 4-inch Apple SE has been available for pre-order for only five days and has already amassed over 3.4 million orders in China alone according to a CNBC report. Available colors include Gold, Rose Gold, Silver, and Space Gray and start at about 490 Euros for the 16 GB model. Pre-orders for certain regions in Europe will not begin until the end of this month.

Demand is particularly high for the Gold iPhone SE in Asia having taken around 1.3 million of those pre-orders in the region. Rose Gold comes in at a close second with 1.2 million pre-orders and the two Silver colors take up the rest.

The sales breakdown comes from data based on multiple major Chinese online outlets including, and Analysts are also expecting strong demand for the iPhone SE in emerging markets like Brazil and India. Original sales expectations for the iPhone SE were projected to be 10 to 15 million by the end of the year, but these predictions may be an underestimation based if the strong initial demand continues worldwide.

The iPhone SE was long-rumored to be a reworked iPhone 5 with updated internals and hardware to be sold at a cheaper price than the current iPhone 6S flagship series. Apple proved the leaks correct with an official announcement of the smartphone earlier this month during a press event.


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Ronald Tiefenthäler/ Allen Ngo, 2016-03-29 (Update: 2016-03-29)