Apple lowers iPhone Air orders to "end of production" levels

The slimmest iPhone of this generation may soon vanish into thin air.

The iPhone Air is reportedly not selling well in most markets, prompting Apple to drastically reduce production orders for the new handset roughly a month after its launch. Citing anonymous sources familiar with Apple's production lines, Nikkei Asia reports that the iPhone Air now accounts for less than 10% of all smartphone orders from the Cupertino company, a significant reduction from its previous 15% share of iPhone production.

One source claims this lower number puts the Air at "end of production" levels. 

Interestingly, total iPhone production orders remain largely unchanged. This is due primarily to the runaway popularity of the base iPhone 17 and the iPhone 17 Pro, both of which have exceeded sales expectations. This may be due to the iPhone 17's new 120 Hz ProMotion display, a feature previously reserved only for the more expensive Pro and Pro Max models, as well as other new features (such as increased storage capacity for the base model). For reference, the iPhone 17 received an 88% in our review. 

While the lowered production orders for the iPhone Air may spell doom for potential sequel models, Nikkei cites three sources that claim the primary purpose of the iPhone Air was "strategically paving the way for the first foldable iPhone," which is rumored to appear in 2026. 

There is a silver lining to this news; according to Nikkei, consumer wait times for the iPhone Air are non-existent, compared to multiple weeks for other models.