Apple iPhone 14 Max becomes iPhone 14 Plus: Divisive rumors fly that Apple is going back to iPhone 8 days for branding inspiration

Apple's upcoming iPhone 14 lineup is expected to include a total of four devices viz. the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and the iPhone 14 Pro Max. Yes, the 6.7-inch version is rumored to be called the iPhone 14 Plus and not the iPhone 14 Max to avoid confusion. 

This information comes via a post on the Korean blog Naver. The poster, Landsk, cites vendor sources that claim the 6.06-inch version will just be called the iPhone 14 while the 6.68-inch version will be called the iPhone 14 Max. The nomenclature of the Pro lineup is expected to continue as is.

If true, this is the first time that Apple would be using the Plus moniker in five years after the iPhone 8 Plus. The iPhone 14 Plus will sport a 6.7-inch LTPS OLED display. Unlike the Pro models, the iPhone 14 Plus is expected to sport just a dual-camera setup. 

While Apple fans would love to see the "Plus" naming resurrected, known leaker ShrimpApplePro on Twitter dismisses these rumors as fake. The leaker seems to be confident that there won't be any Plus models this year and feels that the SKU will indeed be called the iPhone 14 Max.

The iPhone 14 and the iPhone 14 Plus (or Max, if you will) are expected to continue using the A15 Bionic SoC while the Pro models graduate to Apple's new A16 Bionic. Nevertheless, the iPhone 14 Plus could have a huge advantage in terms of battery life as it is expected to feature a 4,325 mAh battery — the largest in the lineup.

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