Apple Watch calling time on traditional watch industry

In another sign that Apple is slowly taking over the world, it appears the tech giant is now one of the planet's largest watchmakers and is even beating out competition from famous Swiss manufacturers. Notebookcheck already reported on data from market analysts Canalys that more than 18 million Apple Watches were shipped in 2017. This figure includes the original Apple Watch, Series 2, and both GPS and GPS + cellular versions of Series 3. With 8 million units shipped in the last quarter alone, analysts have stated that Apple likely outsold all the famous Swiss watchmakers (Swatch, Rolex, Omega, etc.) combined.

The numbers are based on estimates, as Apple does not issue official sales figures for the Apple Watch. However, Apple’s current CEO, Tim Cook, recently mentioned the wearable had been enjoying considerable success:

"It was our best quarter ever for the Apple Watch with over 50% growth in revenue and units for the fourth quarter in a row and strong double-digit growth in every geographic segment."

Considering Apple is looking into new commercial ventures, is it time for the big players in other fields to start worrying about the brand’s immense popularity? If Apple continues to invest in wearables such as digital glasses and succeeds where Google Glass flopped then Ray-Ban and Oakley better watch out.

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