Rumor | Apple Reality Pro at risk of becoming a "high-profile flop"

The Reality Pro is projected to launch as a headset with signature Apple gloss and top-end specs, "ranging from dual 4K displays to a flexible OLED screen on the front that shows a user’s eyes", according to Mark Gurman - in fact, it may turn out as "a real marvel" among mixed-reality (MR) hardware, according to the famed Bloomberg contributor.

Nevertheless, the same writer has now cast aspersions on the Reality Pro's ability to succeed, especially by the standards of devices such as the MacBook, iPad or even Apple Watch.

This may be due to Apple's reported hopes of its headsets supplanting the iPhone in terms of use-case and general all-pervading role in user life.

On that note, Gurman now suggests that the Reality Pro may ultimately fail these expectations as it lacks a "killer" application that will make consumers really see the point of owning one, as health-tracking did for the Watch.

The headset is projected to deliver fully "immersive" versions of typical iPhone functions such as FaceTime or content consumption; however, Gurman forsees that this will not be enough to draw customers in.

In any case, the Reality Pro's reportedly prohibitive price might prove the most obvious factor in its becoming the next iPhone 14 Plus.

Then again, Apple may reserve the option of releasing a subsequent vanilla Reality - or true AR glasses instead - and clean up with a prospect that looks either more streamlined or a bargain by comparison.

Buy a HP Reverb G2 on Amazon