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Rumor | Apple Reality Pro at risk of becoming a "high-profile flop"

An "Apple headset" render. (Source: Antonio de Rossa)
An "Apple headset" render. (Source: Antonio de Rossa)
Apple is projected to get into the mixed-reality hardware game for the first time this year with the "Reality Pro". A prolific tech correspondent has critiqued the Cupertino giant's alleged decision ahead of time, speculating that the headset may not prove the iPhone-esque instant hit the OEM might wish for.

The Reality Pro is projected to launch as a headset with signature Apple gloss and top-end specs, "ranging from dual 4K displays to a flexible OLED screen on the front that shows a user’s eyes", according to Mark Gurman - in fact, it may turn out as "a real marvel" among mixed-reality (MR) hardware, according to the famed Bloomberg contributor.

Nevertheless, the same writer has now cast aspersions on the Reality Pro's ability to succeed, especially by the standards of devices such as the MacBook, iPad or even Apple Watch.

This may be due to Apple's reported hopes of its headsets supplanting the iPhone in terms of use-case and general all-pervading role in user life.

On that note, Gurman now suggests that the Reality Pro may ultimately fail these expectations as it lacks a "killer" application that will make consumers really see the point of owning one, as health-tracking did for the Watch.

The headset is projected to deliver fully "immersive" versions of typical iPhone functions such as FaceTime or content consumption; however, Gurman forsees that this will not be enough to draw customers in.

In any case, the Reality Pro's reportedly prohibitive price might prove the most obvious factor in its becoming the next iPhone 14 Plus.

Then again, Apple may reserve the option of releasing a subsequent vanilla Reality - or true AR glasses instead - and clean up with a prospect that looks either more streamlined or a bargain by comparison.

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2023 01 > Apple Reality Pro at risk of becoming a "high-profile flop"
Deirdre O'Donnell, 2023-01-29 (Update: 2023-01-29)