Android One relaunching in India with smartphones for less than 50 Euros
Google announced the Android One program last year to offer low-end Android hardware with fast software updates. Despite prices starting below 80 Euros, the program has been anything but successful due to production problems and other factors.
To combat this, Google has revealed through a recent interview that devices under the Android One program will now start at even lower prices. The next few months will see smartphones for as low as 50 Euros, though the specifications of such devices remain unknown.
The program is targeted at India in order to increase market share and spread the Android platform. Google has clarified that the goal of the program is to not profit from hardware sales or royalties, but to attract more users to using Google services such as Google Search and Gmail. This mimics the strategy that Amazon currently employs for its current lineup of Fire tablets and smartphones.