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Android One relaunching in India with smartphones for less than 50 Euros

Android One relaunching in India with smartphones for less than 50 Euros
Android One relaunching in India with smartphones for less than 50 Euros
After a disappointing start, Google is planning to release more inexpensive models to India.

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Google announced the Android One program last year to offer low-end Android hardware with fast software updates. Despite prices starting below 80 Euros, the program has been anything but successful due to production problems and other factors.

To combat this, Google has revealed through a recent interview that devices under the Android One program will now start at even lower prices. The next few months will see smartphones for as low as 50 Euros, though the specifications of such devices remain unknown.

The program is targeted at India in order to increase market share and spread the Android platform. Google has clarified that the goal of the program is to not profit from hardware sales or royalties, but to attract more users to using Google services such as Google Search and Gmail. This mimics the strategy that Amazon currently employs for its current lineup of Fire tablets and smartphones.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2015 08 > Android One relaunching in India with smartphones for less than 50 Euros
Sebastian Schneider/ Allen Ngo, 2015-08-10 (Update: 2015-08-10)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.