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Acer and Lenovo PC shipments falling in EMEA

Acer and Lenovo shipments falling in EMEA
Acer and Lenovo shipments falling in EMEA
The overall PC market is relatively stable in the region as of Q3 2016 with only a slight decline in shipments compared to Q3 2015. Meanwhile, sales of business notebooks are offsetting the decline in demand for consumer notebooks.

The latest EMEA (Europe, Middle East, and Africa) Q3 2016 figures from market analysts at IDC show a flattening demand for PCs. A total of 17.854 million PCs were shipped to EMEA during the third quarter compared to 18.469 million in Q3 2015. Thus, volume has dropped by just 3.3 percent.

Total notebook shipments, however, are up 0.7 percent during the same YoY period. Demand for business notebooks in particular are up 5.6 percent, which contrasts the 2.6 percent falling demand for consumer notebooks. The shrinking desktop PC market is showing no signs of slowing down with the latest figures pointing to a 10.6 percent drop YoY.

The top 5 largest PC brands in EMEA are HP, Lenovo, Dell, Asus, and Acer in that order. HP has maintained and expanded its lead while both Lenovo and Acer are the only ones down YoY in terms of total shipments. HP and Asus experienced the most growth from a market share of 23.6 percent and 8.2 percent in Q3 2015, respectively, to 26 percent and 10.3 percent as of Q3 2016.

Other manufacturers narrowly missing the top 5 list are Apple, Fujitsu, and MSI in sixth, seventh, and eighth place, respectively. Wortmann and CMS Computers are ninth and tenth to complete the list.

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Allen Ngo, 2016-10-25 (Update: 2016-10-25)