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iTunes on the Xbox Series X? Report indicates that Apple plans to release new Windows 10 app and it might just run on Microsoft’s new console

The rumoured app might replace Apple’s current iTunes experience on Windows 10 (Image source: Apple)
The rumoured app might replace Apple’s current iTunes experience on Windows 10 (Image source: Apple)
Italian outlet Aggiornamenti Lumia claims that Apple will be releasing an as-yet-unspecified new app for the Windows 10 platform. This rumor seems to be in consonance with speculation last year that Apple was working on a “next-gen” media app for Windows. If the app is built from the ground up for UWP, it might actually make its way over to Xbox, as opposed to the current Microsoft Store version of iTunes.
Arjun Krishna Lal,
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According to a report by Italian outlet Aggiornamente Lumia, Apple is reportedly working on a new app for Windows 10. While there is no clarity as to what the app will do, reports from last year indicate that it might just be a next-generation overhaul of Apple iTunes on Windows 10 that could potentially run on Xbox Series X.

Technically, Apple already supports both a classic Windows iTunes App and a UWP variant on the Microsoft Store. However, the Microsoft Store variant (which new users are pointed towards) is little more than a port of the regular desktop app. This meant that a port for Xbox users was never on the cards.

However, thanks to nature of UWP, apps built around the platform work on both Windows and Xbox. This means that a real UWP version of iTunes, or even an all-around media centre app could conceivably run, not just on Windows 10, but on Xbox Series X too. If this is the case, though, it remains to be seen how this functionality may or may not impinge on Apple TV

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Arjun Krishna Lal
Arjun Krishna Lal - Tech Writer - 444 articles published on Notebookcheck since 2019
I've had a passion for PC gaming since 1996, when I watched my dad score frags in Quake as a 1 year-old. I've gone on to become a Penguin-published author and tech journalist. Apart from working as an editor at Notebookcheck, I write for outlets including TechSpot and Gamingbolt. I’m the Director of Content at Flying V Group, one of the top 5 digital marketing agencies in Orange County. When I'm not traveling the world, gathering stories for my next book, you can find me tinkering with my PC.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 07 > iTunes on the Xbox Series X? Report indicates that Apple plans to release new Windows 10 app and it might just run on Microsoft’s new console
Arjun Krishna Lal, 2020-07-14 (Update: 2020-07-14)