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iPhone 17 Pro tipped to launch with series-first displaced Apple logo

An iPhone 17 Pro, maybe, but where's the logo? (Image source: Majin Bu)
An iPhone 17 Pro, maybe, but where's the logo? (Image source: Majin Bu)
An iPhone is as easily identified by the Apple on its back as by its distinctive camera hump. The flagship 16 Pro's successor is thought to have that branding in an unexpected location for that very reason. The design change has reportedly left case-makers scrambling for a new way to present their MagSafe cases.

The average iPhone has its Apple logo as close to the center of its rear panel as possible - but that will not be the case for the upcoming 17 Pro, according to a famous leaker.

The moderately accurate tipster Majin Bu claims to have learned that the device will have to sport its stylized Apple lower down than usual, and that its updated camera hump design is responsible.

The feature is to be found in the upper left corner, as with the pre-existing 16 Pro, but might acquire a new, longer surround as part of an updated, two-toned appearance.

A re-positioned Apple logo might seem like a trivial change; then again, it does serve some esthetic (and, for some, all-important brand recognition) purposes, and also happens to supply a central accent for those transparent MagSafe cases that tend to have their magnets outlined in white (as in this ESR Classic Hybrid Case for the 16 Pro (now $12.99 on Amazon)) as if to highlight this fact.

Should this new rumor prove true, accessory OEMs are going to have to break the circle toward the bottom in order to showcase the logo. 

That might indeed result in a strikingly different look for the ostentatiously MagSafe-compatible case of the near future.

The 17 Pro-series' new logo placement...
The 17 Pro-series' new logo placement...
...might result in a new MagSafe case design. (Source: Majin Bu)
...might result in a new MagSafe case design. (Source: Majin Bu)

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2025 06 > iPhone 17 Pro tipped to launch with series-first displaced Apple logo
Deirdre O'Donnell, 2025-06-29 (Update: 2025-06-29)