Xiaomi releases new budget smartwatch internationally with 2,000-nit AMOLED display

Xiaomi has quietly begun selling the Smart Band 11 outside China. For context, the fitness tracker arrived on September 3 in Xiaomi's home market. However, the Smart Band 11 then appeared around three weeks ago on its global website.
To recap, the Smart Band 11 combines a 1.72-inch AMOLED display with up to 21 days of battery life. Peaking at 2,000 nits, this AMOLED display sits within an aluminium or ceramic case that is around 9.9 mm thick. Moreover, Xiaomi includes optional NFC connectivity, too.
Now, availability has expanded to other parts of East Asia. Specifically, one can purchase the Smart Band 11 in South Korea, as well as in Hong Kong. Additionally, official FAQs suggest that the Smart Band 11 will soon be coming to Europe, too.
In the meantime, Xiaomi's Hong Kong and Korean websites provide insight into how much the Smart Band 11 will cost elsewhere. Currently, the wearable starts at HKD 369 and KRW 76,800 (~$57) but rises to HKD 499 and KRW 104,800 (~$79) for its ceramic edition. By contrast, the Smart Band 10 retails for HKD 329 and KRW 60,800 (~$45).
In other words, the Smart Band 11 costs 12% more than its predecessor in Hong Kong and 26% more in Korea. Meanwhile, the Smart Band 10 costs £42.99 in the UK and €49.99 in the Eurozone (curr. $54.99 on Amazon). Assuming Xiaomi applies a similar uplift in other markets, then these prices could see the Smart Band 11 costing €55-€63 in the Eurozone and £47-£53 in the UK. Pricing and availability in other markets remain unknown for now.












