Xiaomi brightens its lineup with the Mi 10 Youth Doraemon Edition

Brand partnerships are a big deal in the tech industry, and Xiaomi is looking to appeal to a new segment of the smartphone market with the release of yet another device. The new device, the Xiaomi Mi 10 Youth Doraemon Edition has now officially been launched and is currently on sale in China.

This isn't the first time Xiaomi has released a special edition of a product. The company only just launched the Lamborghini Electric Go Kart a short while ago after all. The new Mi 10 Youth Doraemon Edition is aimed at capturing fans of the Japanese show/manga, and will likely appeal to the younger demographic, keeping with the original theme of the Mi 10 Youth Edition. 

The Mi 10 Youth Doraemon Edition is now on sale on Xiaomi's online store in China. This special edition features 8 GB of RAM and 256 GB of storage. It's priced at CNY 2,799—US$410, to be exact. That's the same price as the regular 8/256 GB Mi 10 Youth Edition SKU, for some perspective. The package includes a Doraemon figure, Doraemon case, and Doraemon box.