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Xbox app will soon launch any game or program, possibly benefiting Project Helix console

Xbox app on a Windows PC is shown
ⓘ Xbox Wire
Xbox app on a Windows PC is shown
The Xbox app is taking another step toward becoming an all-in-one gaming hub. Insiders can now add shortcuts to games and apps previously incompatible with the launcher. Microsoft continues to optimize Windows for gaming, with the Project Helix Xbox console on the horizon.

Microsoft is constantly looking for ways to make gaming on multiple devices more seamless. Its latest Xbox app update lets fans load any game or app from the same interface. Noticed by Pure Xbox, insiders are testing the feature on PCs and handhelds. With Project Helix rumored to run on Windows, the UI changes may improve navigation on the new Xbox console.

The Xbox app evolves again

Gamers could already access Steam and other third-party marketplaces in the Xbox app. However, now they will have the freedom to boot other titles or even productivity apps.

As testers describe, the process involves only a handful of steps. In the “My Library” tab, a “+’ sign should appear. The only apparent limitation is that the target must be an .exe. file. Users can choose a custom name for the shortcut, change its icon, and even specify launch arguments.

Adding game in Xbox app is shown
ⓘ Adam Corsetti
Adding game in Xbox app is shown

The changes have been well-received by owners of Windows gaming handhelds like the ROG Xbox Ally. Xbox Mode, formerly known as the Full Screen Experience, provides console-like browsing on PCs and mobile devices. Unfortunately, some games or programs still require switching to desktop mode, resulting in a clunky experience.

Will Helix be a glorified Windows PC?

With the Project Helix release date set for as early as 2027, questions remain about its UI. It may draw inspiration from the Xbox Series X|S. Or, it could be an interpretation of the Windows app. In the latter scenario, some gamers will expect couch-friendly controls on the new Xbox console.

Although Microsoft currently welcomes Steam shortcuts in the Xbox app, that may not be the case with Helix. Insider Moore’s Law Is Dead recently heard from devs at GDC 2026, who provided some clues. One revelation is that its Game Development Kit (GDK) allows for Xbox-exclusive games. Also, despite the rumors, there are no signs yet that Microsoft will integrate all PC storefronts.

Gamers may encounter a curated Helix store featuring only some partners. An Epic Games Store representative previously hinted at their participation. Regardless, even without Valve, Microsoft will need to apply the progress made with Xbox Mode to future gaming systems.

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2026 03 > Xbox app will soon launch any game or program, possibly benefiting Project Helix console
Adam Corsetti, 2026-03-16 (Update: 2026-03-16)