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XMG is doing the right thing by actually advertising the wattage of their GeForce RTX 30 GPU options

XMG is doing the right thing by actually advertising the wattage of their GeForce RTX 30 GPU options (Source: Bestware.com)
XMG is doing the right thing by actually advertising the wattage of their GeForce RTX 30 GPU options (Source: Bestware.com)
Is the GPU 90 W or 135 W? With "Max-Q" gone, performance hunters will be asking this question left and right to make sure they are buying the fastest possible laptop graphics. Fortunately, XMG is looking ahead by stating the numbers directly on the specifications list.

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For better or worse, the Nvidia Max-Q branding is no more. The underlying technology will remain available to PC manufacturers as usual, but they will no longer be required to advertise the Max-Q name. Though this may simplify the names of the GPUs, it will ultimately mean that two laptops with the "same" GPU will inevitably have wide performance differences between them and that there would be no easy way for the end-user to find out which is which.

Moving forward, the easiest way to distinguish between the "slow" and "fast" versions of a mobile GeForce RTX GPU will be for the manufacturers to indicate the graphics wattage or target TGP values on all their specifications list. We highly doubt that many PC makers and retailers will follow this advice, but at least one reseller is already making their TGP values clear. XMG has listed both its Pro 15 and Neo 15 gaming laptops with TGP values ranging from 90 W to 135 W with Dynamic Boost values of 15 W each. Thus, if gamers wanted a laptop with GeForce RTX 3080 graphics, then they will know that the XMG Neo 15 and its 135 W RTX 3080 GPU will perform much better than the Neo 15 and its 90 W RTX 3080.

Having explicit power targets on product pages is indubitably handy especially for performance hunters or enthusiasts and it's definitely something we want to see from all major OEMs. Unfortunately, it's not something we should rely on since many OEMs failed to advertise the Max-Q branding in previous years anyway. We'll have to look towards reviews and end-user benchmarks for the final word on the wattage of any particular GeForce-powered laptop instead.

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Allen Ngo
Allen Ngo - Lead Editor U.S. - 4636 articles published on Notebookcheck since 2011
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 01 > XMG is doing the right thing by actually advertising the wattage of their GeForce RTX 30 GPU options
Allen Ngo, 2021-01-25 (Update: 2021-01-26)