The Sony a9 mirrorless camera can be had for US$1,000 cheaper right now

In many cases, a mirrorless camera is a step up from DSLR for many professional photographers and even prosumers. However, these individuals may find themselves priced out of the higher end of this market: for example, Sony's highest-spec'd such unit, the a9, normally goes for a price of nearly US$5,000. However, a new sales event launched by the OEM may bring this back to reality somewhat.

This promotion, termed "Step up to Sony" offers mirrorless cameras, the a9 included, at up to $1,000 off their normal prices. Therefore, this flagship, which captures 35mm images at 24.2MP and records at up to 4K/20 frames per second, would be $3,498.

Those who still can't quite stretch to that level of investment could consider other up-to-date Sony a- (or Alpha-) series full-frame units. The promotion also extends to the a9's nearest alternative in the line, the a7RIII. It is $2,598 (or $600 off its regular price) under the terms of the sale.

Similarly, the Sony a7RII has a $500 discount, bringing it down to $1,498. The Sony a7SII is now $1,998 rather than $2,398, whereas the Sony a7II is $896. An interested customer could also get this camera with the FE 28-70mm f/3.5-5.6 OSS lens for a total price of $998 (or 38% off this bundle's normal price).

These deals are available at prominent Sony retailers such as Adorama. Most of them are also present on Amazon.com, although its bundles may be at normal prices. The Step up to Sony lasts from now until June 22, 2019.