The Lab - Crowdsourcing program for the OnePlus 5
OnePlus are leaving no stones unturned in their marketing endeavors for the new OnePlus 5, with leaks surfacing every other day. It's almost like the company is trying to keep the device on our minds. OnePlus' renewed program, The Lab, is yet another campaign by the company, and it comes just about a week after the new referral program was launched.
"The Lab harnesses the power of our community to crowdsource feedback on our work. This time around, we’re asking photo enthusiasts to show us their best mobile photography in exchange for the chance to go hands-on with our next device," the company says on its official website. "Think you've got the photography chops? We challenge you to send us your best work! Manage to rise above the crowd, and you'll get the exclusive opportunity to win and share your thoughts."
It's rather simple. Submit your three best Instagram photos—taken with a smartphone—to the OnePlus official account and get the chance to be one of ten winners that receive the new OnePlus 5.