Notebookcheck

TAG Heuer luxury smartwatch coming in November

TAG Heuer will launch a luxury smartwatch in November for $1,800 USD
TAG Heuer watch
Although the company announced its plans to launch a $1,400 USD smartwatch, it seems they changed the price so the wearable that should come out next month will cost $1,800 USD.

Although smart wearable sales still need to take off and luxury smartwatches only account for a fraction of the total sales, it seems like more and more companies aim this sector of the market. TAG Heuer already announced its plans to launch an Android Wear-powered luxury smartwatch, but previous reports mentioned the price of the device to be $1,400 USD. Earlier this week, the company's CEO revealed that those interested may need to put aside some extra cash.

TAG Heuer CEO Jean-Claude Biver told CNBC that the company's long-awaited smartwatch would be unveiled at the LVMH building in New York during a special event scheduled to take place on November 9. The watchmaker made the first official announcement about this wearable back in March when TAG Heuer mentioned it works with Intel to deliver a worthy competitor for the Apple Watch. Apple also tries to push into the luxury market, as the Cupertino company announced last month that luxury brand Hermes will help them to offer Apple Watch bands.

Jean-Claude Biver also added that the Apple-Hermes deal shows that smartwatches are finally entering the luxury market. "We were a little bit concerned about the price, because we're going to sell it at $1,800 ... and now we are quite reassured because Apple is telling us we can sell at $1,500 or even more," he said. At this price, the upcoming TAG Heuer smartwatch will be almost twice as expensive as the mid-tier Apple Watch ($1,099 USD), but much more cheaper than the Apple Watch Edition ($17,000 USD).

Working For Notebookcheck

Are you a techie who knows how to write? Then join our Team! Especially English native speakers welcome!

Currently wanted: 
News and Editorial Editor - Details here

Source(s)

static version load dynamic
Loading Comments
Comment on this article
Please share our article, every link counts!
> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2015 10 > TAG Heuer luxury smartwatch coming in November
Codrut Nistor, 2015-10- 1 (Update: 2015-10- 1)
Codrut Nistor
Codrut Nistor - News Editor
Although I have been writing about new software and hardware for almost a decade, I consider myself to be old school. I always enjoy listening to music on CD or tape instead of digital files and I will not even get into the touchscreen vs physical keys debate. However, I also enjoy new technology, as I now have the chance to take a look at the future every day. I joined the Notebookcheck crew back in 2013 and I have no plans to leave the ship anytime soon.