TAG Heuer rumored to release an Intel-based smartwatch at CES 2015

Back in September, Jean-Claude Biver, the head of watches at the LVMH luxury group (a French conglomerate that owns TAG Heuer, Hublot, and Zenith, among other companies) announced plans to develop a TAG Heuer smartwatch. Although the company official did not mention any specifics, he did mention that the device will not be a copy of the Apple Watch.

A recent rumor claims that the first TAG Heuer smartwatch will come with a classic analog design instead of a touchscreen like all of the other smartwatches currently out there. The device is said to be powered by a mobile SoC manufactured by US-based chip giant Intel, and will be able to track the number of steps taken, calories burned and sleep patterns. Design-wise, the report suggests that the TAG Heuer smartwatch will look similar to the Withings Activite.

According to the report, the TAG Heuer smartwatch could be announced at CES 2015, the popular consumer technology trade show scheduled to take place from January 5 to January 9 in Las Vegas, Nevada. The source quoted by the report also announced the possibility of TAG Heuer skipping on CES 2015 and unveiling its smartwatch at a later date during Q1 2015.

If this report turns out to be accurate, TAG Heuer will be the world's first luxury watch maker to announce a smartwatch, although chances are that more will follow in the upcoming years.

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