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Subaru to launch four electric vehicles by 2026 in a bid to gain EV market share after falling behind Tesla and other competitors

Subaru seems to have forgotten about the WRX and its ilk that earned the brand its reputation for high performance driving. (Image source: Subaru)
Subaru seems to have forgotten about the WRX and its ilk that earned the brand its reputation for high performance driving. (Image source: Subaru)
Subaru recently released its 2022-2023 financial results in which it revealed that by 2026 its electric lineup will grow to four crossover models. Subaru and Toyota have thusfar been very late to the electric vehicle party, and the pair may lose revenue as a result. Subaru intends to sell 200,000 electric vehicles per year by 2026, with an additional 200,000 units per year of production starting in 2028.

Subaru has revealed that it plans to significantly increase its foothold in the electric vehicle space, despite being a latecomer, according to InsideEVs. The most exciting — or disappointing, if you're a fan of the WRX of old — announcement in the report is that the Japanese marque plans to add three more electric crossover SUVs to its lineup, bringing the total to four. It didn't reveal much else about its electrification plans other than it plans to drastically increase its production capacity to meet the demand for electric vehicles.

Subaru also announced that it plans expand its EV production line to reach 200,000 electric vehicles sales per year by 2026. For comparison, Tesla sold over 400,000 vehicles in the first four months of 2023 alone. Playing catch up isn't easy, but internal combustion isn't going anywhere in a hurry, and it's likely that as charging networks expand, and the electric vehicle market continues to grow, Tesla will start to lose its first-mover advantage.

Currently, Subaru only sells one electric vehicle — the all-wheel-drive Solterra crossover. The Subaru Solterra EV is a fairly competent vehicle thanks to its 215 hp AWD powertrain, even if its 228-mile range is a bit underwhelming. It's not uncommon for AWD variants of electric vehicles to score lower in the range department, but Subaru will need to improve range numbers if it plans to compete in any serious manner. The Tesla Model Y Long Range AWD, for example, features over 100 miles more range and comes in at about the same price.

Buy the BOSCH EV300 Level 2 EV Charging Station on Amazon.

Subaru plans to increase EV production rapidly after 2026. (Image source: Subaru)
Subaru plans to increase EV production rapidly after 2026. (Image source: Subaru)
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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2023 05 > Subaru plans four electric vehicles by 2026 in a bid to gain EV market share after falling behind Tesla and other competitors
Julian van der Merwe, 2023-05-12 (Update: 2023-05-12)